Yikes, Street Fighter 6's awful new logo looks just like an $80 Adobe stock image

Ryu in the Street Fighter 6 teaser trailer.
(Image credit: Capcom)

Street Fighter 6 was officially announced on Monday with a short teaser trailer, toes galore and a painfully basic logo that's already had fans despairing. It's a far cry from the usual bombastic, dynamic logos of games past and it turns out there may be a good reason for that—it looks a lot like a slightly altered version of an $80 Adobe stock logo.

The similarities were noticed by Ars Technica's Aurich Lawson, who tweeted a picture of the stock logo and wrote: "I don't even know what to say. I knew it was generic but I didn't realise it was this bad. They searched for 'SF' on a stock logo site and rounded a couple corners and added the 6. I cannot." Replies to the tweet pointed out other sightings of the logo, such as for a French sci-fi convention and a Chinese store (thanks, Kotaku).

There are a few differences between the Adobe stock image and Capcom's unveiled logo. There's some slight angling of the letters, the border has been thinned and a six has been slapped on the bottom corner. It's hard to deny just how close the two logos are though, especially with how much of an outlier it is compared to previous instalments. 

Possible laziness aside, it just looks like a really crappy logo. Even some of Street Fighter's biggest players have been voicing their distaste for the potential new direction. Justin Wong said he was "definitely not a fan" and that "it doesn't scream Street Fighter," while Leffen tweeted "that song and logo traaash tho."

Like many, I'm very much hoping it's simply acting as a placeholder while the usual iconic Street Fighter logo is being drawn up and polished. There's a good chance it'll be a while before we see any more of Ryu and pals, so plenty of time to sort it out, eh Capcom?

Mollie Taylor
Features Producer

Mollie spent her early childhood deeply invested in games like Killer Instinct, Toontown and Audition Online, which continue to form the pillars of her personality today. She joined PC Gamer in 2020 as a news writer and now lends her expertise to write a wealth of features, guides and reviews with a dash of chaos. She can often be found causing mischief in Final Fantasy 14, using those experiences to write neat things about her favourite MMO. When she's not staring at her bunny girl she can be found sweating out rhythm games, pretending to be good at fighting games or spending far too much money at her local arcade.  

Read more
Mai in Street Fighter 6 with flaming fans
Mai in Street Fighter 6 isn't just good—she has me howling for Capcom vs. SNK 3
2XKO promo image - Ahri
2XKO fans despair for a 2025 release as Riot pushes back a planned 'larger-scale global playtest' in favor of a 'much smaller one'
GTA 6
'You're not supposed to say this out loud!': Baldur's Gate 3 dev reacts to analyst who says some game makers 'hope' Grand Theft Auto 6 will cost up to $100 at launch
Capcom says Ōkami sold quite well, actually, and it's wanted to do a sequel for ages but was waiting for 'the stars to align'
A zombie santa with six fingers leaps at the screen.
Call of Duty admits it's using generative AI to 'help develop some in-game assets', and suddenly all those poorly made calling cards make sense
Gemma from Monster Hunter Wilds looking at the character art from Omega 6: The Triangle Stars
Monster Hunter Wilds dominated Steam so hard this weekend that a new game from a Nintendo legend attracted a mere 5 reviews, and another dev tweeted they hadn't sold 'a single game' since Wilds released
Latest in Action
A long bendy arm stealing money from people in a subway car
'You're a very long arm. You steal things. It's a comedy game,' explains developer of comedy game where you steal things with a very long arm
The First Berserker: Khazan review - Blade Phantom
How to claim The First Berserker: Khazan pre-order bonus and deluxe edition DLC
gta 6 trailer
Publishers 'don't want to be anywhere near' Grand Theft Auto 6 when it launches: 'It's proving to be very stressful'
An image of a Helldiver from Helldivers 2 shooting at a red dragon from Dungeons & Dragons.
'Ok, so dragon builds are a thing now': galaxy-brained Helldivers 2 player incinerates a bile titan with a hover pack and a flamethrower
Assassin's Creed Shadows promo image
Ubisoft scores a legendary ratio against Elon Musk on his own platform—which hopefully marks a final end to all the Assassin's Creed Shadows' culture war nonsense
Assassin's Creed Shadows immersive mode - Naoe holding a tanto in her hand as two guards fall to the ground behind her.
Assassin's Creed Shadows' first hotfix addresses stability issues and a photo mode crash
Latest in News
A gigantic terracotta sentinel made of living armor
Total War: Warhammer 3's army of Cathay has broken containment and is making its way to tabletop Warhammer at last
Two brightly colored stormtroopers dressed like Run-DMC stand in front of PAX Australia's WELCOME HOME banner.
Tickets for PAX Australia 2025 are on sale now
An Enshrouded player in a recreation of Erebor from The Lord of the Rings
Kings under the Mountain! 33 Enshrouded players spent 10,000 hours to recreate this iconic location from The Lord of the Rings
A mech awakens.
Mecha Break developer is considering unlocking all mechs following open beta feedback
Lara Croft Unified Art
Tomb Raider developer Crystal Dynamics lays off 17 employees 'to better align our current business needs and the studio's future success'
A long bendy arm stealing money from people in a subway car
'You're a very long arm. You steal things. It's a comedy game,' explains developer of comedy game where you steal things with a very long arm