Wargaming.net CEO: "It would take EA two and a half years to replicate World of Tanks"

World of Tanks PWWNK

Wargaming.net's CEO, Victor Kislyi, is extremely proud of World of Tanks . I interviewed him a few weeks ago and asked whether his massively successful free-to-play tank sim would benefit from Steam support.

"Name me one free-to-play game that Steam has" asks Victor.

"Umm... Spiral Knights, Champions Online?"

"Champions? OK, Champions Online on Steam. What kind of players now?" The CEO flips open his laptop and loads up Steam's stat page .

"One...thousand...ok... the peak? Two thousand. See?"

Victor flips his laptop so I can read the stats myself. He continues: "World of Tanks, three days ago, in Russia alone – 180 thousand. All the free to play games on Steam combined would be within the statistical deviation of World of Tanks in Russia."

Victor sure does love his World of Tanks. He's also hilarious. Read on for more free-to-play's most charismatic CEO.

Despite the numbers, Victor respects Valve's digital distribution platform: "We want to co-operate with Steam, really. They're successful, and hugely right in what they did with boxes. They were first to realise that boxes would die off on a massive scale. They started building the infrastructure before the bad times for the box began. It started like a sort of dynamic IP Protection, as in copy protection, and then evolved into a platform... the one and only.

"They allowed PC gaming industry to actually survive. I thank the team very much for that."

I asked Victor how wargaming.net have managed to crack the free-to-play market on such a massive scale: "I don't think there's a rule to follow," he admitted. "We have to keep in mind a lot of factors, and those factors change.

"Let me just name a few: there are successful free to play games that are in Asia, China and Korea, but their success does not translate to the US. Most of those games fail because of differences in the Western culture, the Western philosophy, the Western everything: perception of life and time and values. We see how differently Germany, Poland, Russia and Italy play World of Tanks. They spend a different amount of time playing and value different things.

"You have to keep watching your logs and what's happening within your system. We have to analyse it, understand it and say: “Why is that? Why aren't they buying this tank? Why aren't they going beyond the third level? Why aren't they cuddling up or teammates? When you understand that, you must be creative on how you tackle it."

Victor says realising and reacting to the changing face of the games industry is vital: "One more factor? It changes so fast. Take Zynga: before Zynga there were hardly any social games, there were no advocates for social games. A couple of guys came out, gathered resources, got people. Boom! They created a boom industry. There were other companies but they just did it in a very consummated manner."

But what about the potential copycats, riding on the unprecedented success of WOT? Victor isn't too bothered.

"I've done a lot of games before. I've done a lot of engines before that, and the engine that World of Tanks has behind it is unique. It's a combination of big worlds, cool new load balancing and server side technology. It's not hackable; it would take such a company as EA or someone in their position at least two and half years just to replicate World of Tanks to the same level of technology. So... welcome to the club!

"But, we don't have to be that arrogant, we believe that the best service, including increasing the quality, new content, new maps, new tanks, new modes, satellite games – we have to keep working hard with increasing capacity. Right now we have five hundred people, developing and supporting World of Tanks and our other two games."

Latest in Action
Assassin's Creed Shadows promo image
Ubisoft scores a legendary ratio against Elon Musk on his own platform—which hopefully marks a final end to all the Assassin's Creed Shadows' culture war nonsense
Assassin's Creed Shadows immersive mode - Naoe holding a tanto in her hand as two guards fall to the ground behind her.
Assassin's Creed Shadows' first hotfix addresses stability issues and a photo mode crash
A plastic duck dressed like a circus weightlifter
The 5th highest-rated game on Steam in 2022 is back with a multiplayer sequel
Ragnarok Battle Offline
After punishing my graphics card with Monster Hunter Wilds, I've returned to the rock-solid frame rates of my old hunting grounds: Windows XP
A unique aspect of Japanese architecture turned out to be a key reason the Like a Dragon games can reuse assets so effectively—and deliver more compact, memorable open worlds than western cities
Naoe looking at the wrist blade in Assassin's Creed Shadows
Ubisoft says don't compare Assassin's Creed Shadows' success to Valhalla: The latter launched in Covid's 'perfect storm' and feedback on platforms 'less affected by review bombing' is stellar
Latest in News
Assassin's Creed Shadows promo image
Ubisoft scores a legendary ratio against Elon Musk on his own platform—which hopefully marks a final end to all the Assassin's Creed Shadows' culture war nonsense
Tzarina Katarin Bokha, the Ice Queen of Kislev
Total War: Warhammer 3 rolls out a cool Kislev overhaul, changes befitting Tzeench’s magic, new projectile units and creakier skeletal horses
An image of a golden first place award from Geoguessr
'We're actually getting GeoGuessr on Steam before GTA 6': the Google Street View puzzler arrives on Valve's platform this April
Napster client circa 1999
Former music-pirating platform Napster to be reborn rather ironically as a metaverse for musicians to connect with their fans after $207 million deal
The snazzy red and black HyperX Cloud Alpha wireless headphones float in a teal void. The microphone is attached to the headset.
The best wireless gaming headset is now even better in the Amazon Big Spring Sale, boasting a more than $50 discount
A chip being held up in an Intel fab
Intel is reportedly 'working to finalize commitments from Nvidia' as a foundry partner, suggesting gaming potential for the 18A node