Treyarch dev says "negative" gamers the biggest problem facing the games industry

Call of Duty Black Ops release time

The community manager for Call of Duty: Black Ops has spoken out against what he says is a "negative" culture among gamers, labelling it as one of the biggest problems facing the game industry.

Community Manager Josh Olin made the comments in an interview with NowGamer . When asked what the biggest problem facing the games industry today was, he said "as a community manager who lives in the media or social media world every day, I think the social culture of video games is moving in a more negative direction as technology and social media continues to grow. Rather than growing with it, the trend seems to be devolving."

"More and more gamers seem to forget what this industry is all about," he adds, saying "It's a creative industry – the most creative form of entertainment in existence. Too many developers who try new things are getting burned by “pundits” and angry entitled fans who look to be contrarian, sometimes simply for the sake of being contrarian. The only thing this attitude aims to achieve is stunt that creativity and innovation even further, which is something that no rational gamer looking to be entertained would want to do."

What do you reckon, have gamers forgotten what the industry is all about?

Tom Senior

Part of the UK team, Tom was with PC Gamer at the very beginning of the website's launch—first as a news writer, and then as online editor until his departure in 2020. His specialties are strategy games, action RPGs, hack ‘n slash games, digital card games… basically anything that he can fit on a hard drive. His final boss form is Deckard Cain.

Latest in Call of Duty
A soldier looks out over the Verdansk map, as a single tear rolls down his cheek.
The original Verdansk map is returning to Call of Duty: Warzone, to celebrate which we get a soldier crying to Nat King Cole
black ops 6 season 1
Call of Duty: Black Ops 6 Season 3 has been delayed, as the devs say they're 'taking the time to deliver a great experience' for what will be a 'big moment' for Call of Duty
A zombie santa with six fingers leaps at the screen.
Call of Duty admits it's using generative AI to 'help develop some in-game assets', and suddenly all those poorly made calling cards make sense
The Teenage Mutant Ninja Turtles in Black Ops 6.
Call of Duty's Teenage Mutant Ninja Turtles crossover costs like $90 and even the die-hards are in shellshock: 'Cash cow-abunga!'
Ghost, from Call of Duty: Modern Warfare 2 (2022), looks bleakly at a fellow passenger in a transport.
For COD’s sake: One player’s 763-day legal quest to make Activision unban their account ends in total success: ‘Worth the effort’
Call of Duty: Black Ops 6 Season 2
Call of Duty: Black Ops 6 Season 2 will let players battle on boats and bullet-trains, with the Terminator entering the fray 'shortly after launch'
Latest in News
Two brightly colored stormtroopers dressed like Run-DMC stand in front of PAX Australia's WELCOME HOME banner.
Tickets for PAX Australia 2025 are on sale now
An Enshrouded player in a recreation of Erebor from The Lord of the Rings
Kings under the Mountain! 33 Enshrouded players spent 10,000 hours to recreate this iconic location from The Lord of the Rings
A mech awakens.
Mecha Break developer is considering unlocking all mechs following open beta feedback
Lara Croft Unified Art
Tomb Raider developer Crystal Dynamics lays off 17 employees 'to better align our current business needs and the studio's future success'
A long bendy arm stealing money from people in a subway car
'You're a very long arm. You steal things. It's a comedy game,' explains developer of comedy game where you steal things with a very long arm
The heroes are attacked by monsters
Pillars of Eternity is getting turn-based combat to mark its 10th anniversary, and that means PC Gamer editors will soon be arguing about combat mechanics again