This new card game on Steam costs $70 and has another $216 in DLC

PC gamers have grown accustomed to getting their digital card games for free. Hearthstone, Gwent, Marvel Snap, Legends of Runeterra, Magic: The Gathering Arena—you can spend big piles of money on them, sure, but if you just want to jump in and see what it's all about, it won't cost you a penny. Not every game follows that free-to-play path, however.

Cardfight!! Vanguard Dear Days, which launched today on Steam, is one such game, and it's a doozy. The base game sells for a whopping $70—the same price that major franchises like  Call of Duty: Modern Warfare 2 have begun to adopt—which is wildly out of sync with the big names in the CCG genre. But what's even more astounding is that there are 17 pieces of DLC available for purchase on top of that, which collectively add up to another $216—that's nearly $300 for the full loadout.

So, what exactly is Cardfight!! Vanguard Dear Days? The Steam page describes it as "the ultimate digital Vanguard experience that includes an original story set in the world of overDress." It offers casual card battles against the CPU and ranked play against other humans, with more than 1,000 cards in standard format. 

While this is Cardfight!! Vanguard's first foray onto Steam, it's far from new: It's actually a "Japanese multimedia franchise" founded in 2010 that also includes multiple anime series, manga, a trading card game, and an anime/live-action film. There have also been several videogames prior to this one, including Cardfight!! Vanguard: Cray Wars for mobile, Cardfight!! Vanguard: Ride to Victory and Cardfight!! Vanguard G Stride to Victory for the Nintendo 3DS, and Cardfight!! Vanguard EX for the Nintendo Switch.

That built-in audience may be why Cardfight!! Vanguard Dear Days is actually doing quite well for itself on Steam. SteamDB indicates that it had a peak concurrent player count of 1,567 in its first day of full release—not blockbuster numbers, but not an abject failure either. It currently holds the 19th position on Steam's top-seller list and has a "very positive" user review ranking, and there are a decent number of people streaming Cardfight!! Vanguard Dear Days on Twitch, too. 

There's plenty of criticism about the pricing in the Steam forums, where some users are saying it's inflated or even predatory. But others defend the game for being up-front about the expense, and say that all the card sets offered for purchase can also be crafted in the game—they're strictly an option for people with more money than time. The only thing that's not available through gameplay is the Additional Card Pass, which is basically a season pass containing four new sets of cards that will be released in 2023.

"I mean it is expensive in a way but I am having fun," JayDee Phoenix wrote. "Better than the free to play model for which in my past experience is too expensive [for] how I want to play."

"There are WAY worse games out there and the 'rare card' stuff can be got in game, the character pack and sleeves are just cosmetics, and only thing that's important, and not even now but down the line is the card pass," My1 wrote. "And that's honestly better than a subscription or lootbox or whatever."

I'll leave it up to others to judge the merits of this sort of pricing—although, for the record, 70 bucks is a lot more than I'd pay for anything less than, say, a new Deus Ex—and how it compares to free-to-play, but I do think it's very interesting that a game like this can find success amidst a sea of other games that literally cost nothing to play. Coming from a popular series is obviously a strong head start, but it seems that some players simply prefer the old-fashioned approach of knowing what things cost up-front, and paying for it.

Andy Chalk
US News Lead

Andy has been gaming on PCs from the very beginning, starting as a youngster with text adventures and primitive action games on a cassette-based TRS80. From there he graduated to the glory days of Sierra Online adventures and Microprose sims, ran a local BBS, learned how to build PCs, and developed a longstanding love of RPGs, immersive sims, and shooters. He began writing videogame news in 2007 for The Escapist and somehow managed to avoid getting fired until 2014, when he joined the storied ranks of PC Gamer. He covers all aspects of the industry, from new game announcements and patch notes to legal disputes, Twitch beefs, esports, and Henry Cavill. Lots of Henry Cavill.

Read more
Characters in The Bazaar, a Hero-Builder game by Tempo, stand confidently with their weapons of choice raised.
Early backers of game decry 'bait and switch' after it backtracks on monetisation promises, dev chooses to stir the pot: 'Seeing Reddit lose it today lets me breathe a huge sigh of relief'
A busy marketplace in The Bazaar.
The Bazaar could be the future of autobattlers, if it stops strangling itself to death with its own microtransactions
Money money money.
Valve tracked 1.7 million Steam users who joined in 2023 to see if they stuck around—they did, and they spent $93 million
Valve soldier man on a pc.
2024 was Steam's 'best year ever' of users buying newly released games—but I wouldn't celebrate the end of the forever game era just yet
An anime lady with big hair and a spaceship in the background
Chase sticky-fingered dragons across the cosmos (or just fly around, ramming spaceships) in this sci-fi deckbuilder
Sahn-Uzal Mordekaiser revealed in silhouette against a white moon and a blood-red sky.
League of Legends is getting a hotly anticipated skin for its lich necromancer Mordekaiser, but fans' joy has been 'obliterated' because it's 'stuck in a $200 fomo gacha store'
Latest in Strategy
Tzarina Katarin Bokha, the Ice Queen of Kislev
Total War: Warhammer 3 rolls out a cool Kislev overhaul, changes befitting Tzeench’s magic, new projectile units and creakier skeletal horses
Civilization 7 Great Britain - Modern Civ art (via YouTube)
As Civilization 7 struggles to keep up with Civ 5 player counts, a new patch is coming tomorrow with still more UI changes and gameplay tweaks
Battle Brothers
Nearly 2 years after its last update, the excellent Battle Brothers gets 'a bucket load of fixes' and free new content
King wielding his axe against would-be assassins in Norland.
Medieval colony sim Norland is getting a 'damn big update' that completely overhauls the game's mechanics: 'We're rolling out some radical changes to the core gameplay'
Age of Empires 2
Former Age of Empires 2 dev claims Microsoft demanded its first expansion should have a Korean faction, because 'StarCraft sold 3 million copies in Korea'
Endless Legend 2 Kin faction reveal
It's turtle time: Endless Legend 2's first faction is the fortification-loving Kin of Sheredyn
Latest in News
A mech awakens.
Mecha Break developer is considering unlocking all mechs following open beta feedback
Lara Croft Unified Art
Tomb Raider developer Crystal Dynamics lays off 17 employees 'to better align our current business needs and the studio's future success'
A long bendy arm stealing money from people in a subway car
'You're a very long arm. You steal things. It's a comedy game,' explains developer of comedy game where you steal things with a very long arm
The heroes are attacked by monsters
Pillars of Eternity is getting turn-based combat to mark its 10th anniversary, and that means PC Gamer editors will soon be arguing about combat mechanics again
Image of Ronaldo from Fatal Fury: City of the Wolves trailer
It doesn't really make sense that soccer star Ronaldo is now a Fatal Fury character, but if you follow the money you can see how it happened
Junah beginning a battle in Metaphor: ReFantazio.
Today's RPG fans are 'very sensitive to feeling like they wasted time' when they die, says Metaphor: ReFantazio battle planner—but Atlus still made combat hard anyway