This AI-made pizza ad is truly messed up

Thanks to AI-generated content the internet sure has been showing me some weird stuff lately. That includes the obvious things like images with far too many fingers and teeth, but also uncanny valley horrors like the recurring face of Loab. This time, AI has delivered us a pizza commercial that might just be more terrifying and hilarious than anything Loab could offer.

Tom's Hardware spotted the video on Pizza Later's YouTube showcasing this wonderful effort in AI. The video is an absolutel smorgasbord of uncanny treats as it advertises the hippest new pizza place around: Pepperoni Hug Spot. I don't want to ruin the experience too much, but get ready to see people eat pizza in a totally normal and cool way.

Over on Twitter, Pizza Later explains a little about the process behind creating this new internet classic. The whole process took about three hours, and everything was created by various AIs. 

The script was taken care of by ChatGPT while Midjourney created the still images. Video clips were put together by Runway while the voiceover was taken care of by Eleven Labs with music by Soundraw AI Music. All these little modern miracles were then brought into After Effects and put together by a human. 

Perfect peripherals

(Image credit: Colorwave)

Best gaming mouse: the top rodents for gaming
Best gaming keyboard: your PC's best friend...
Best gaming headset: don't ignore in-game audio

Even though it's an absolute horrorshow of a concoction, it's a pretty cool end product for three hours of work. A whole commercial in that amount of time is fairly impressive, even if the end result is messed up. Depicting people eating food is something we've seen AI be terrible at over and over again, so it's a smart slam-dunk for a weird stuff generator. I'd wager it's far from the last of these kinds of projects we'll see.

Plus, as bad as it is, it's also really not that bad? Given this was only three hours of one person's time it doesn't seem a stretch that something less batshit could be made with the tools. Actual commercials created with AI could be just over the horizon. Especially as more tools like this upcoming video prompt AI become available.

If you haven't had your fill of Pepperoni Hug Spot, it now has an official website where you can watch the video to your heart's content, follow the various social media channels, and even buy some pizza-themed merch. The website also looks like it was mostly made by AI so "Come, laugh, and enjoy mouth party with family and friends."

Hope Corrigan
Hardware Writer

Hope’s been writing about games for about a decade, starting out way back when on the Australian Nintendo fan site Vooks.net. Since then, she’s talked far too much about games and tech for publications such as Techlife, Byteside, IGN, and GameSpot. Of course there’s also here at PC Gamer, where she gets to indulge her inner hardware nerd with news and reviews. You can usually find Hope fawning over some art, tech, or likely a wonderful combination of them both and where relevant she’ll share them with you here. When she’s not writing about the amazing creations of others, she’s working on what she hopes will one day be her own. You can find her fictional chill out ambient far future sci-fi radio show/album/listening experience podcast right here. No, she’s not kidding. 

Read more
A conceptual image illustrating strategy and risk with a white mouse hanging mid-air in a harness, wearing a communication headset with earpiece and microphone being lowered towards a primed mousetrap load with Swiss cheese on a tiled floor. Light From a slightly ajar door illuminates the scene.
Google's AI made up a fake cheese fact that wound up in an ad for Google's AI, perfectly highlighting why relying on AI is a bad idea
A image representing a typical YouTube tech video thumbnail using joke elements to demonstrate the use of an AI tool
Is time too precious to waste making gurning thumbnails for your YouTube videos? Huzzah for this AI tool that does it all for you, then
The "mind blown" meme from Tim & Eric.
Friendship ended with human race: Boffins declare the 'meme Turing test' has been passed, and AI is now making funnier captions on average than you useless lumps
A robot having its face pulled off
If you're trying to convince me your 'companionship' robot is 'lifelike', maybe don't rip her face off in the demo video
A digitally generated image of abstract AI chat speech bubbles overlaying a blue digital surface.
We need a better name for AI, or we risk talking past each other until actually intelligent AGI comes home mooing
A pasta "display" on a table showing the word "keep" surrounded by fruit. Obviously.
Penne for your thoughts: This pasta display can show three individual frames and it's trying its best, okay
Latest in AI
Otter AI Meeting Agent
As if your work meetings weren't already fun enough, now Otter has a new all-hearing AI agent that remembers everything anyone has said and can join in the discussion
Image for
'No real human would go four links deep into a maze of AI-generated nonsense': Cloudflare's AI Labyrinth uses decoy pages to trap web-crawling bots and feed them slop 'as a defensive weapon'
CHINA - 2025/02/11: In this photo illustration, a Roblox logo is seen displayed on the screen of a smartphone. (Photo Illustration by Sheldon Cooper/SOPA Images/LightRocket via Getty Images)
'Humans still surpass machines': Roblox has been using a machine learning voice chat moderation system for a year, but in some cases you just can't beat real people
OpenAI logo displayed on a phone screen and ChatGPT website displayed on a laptop screen are seen in this illustration photo taken in Krakow, Poland on December 5, 2022.
ChatGPT faces legal complaint after a user inputted their own name and found it accused them of made-up crimes
Public Eye trailer still - dead-eyed police officer sitting for an interview
I'm creeped out by this trailer for a generative AI game about people using an AI-powered app to solve violent crimes in the year 2028 that somehow isn't a cautionary tale
Closeup of the new Copilot key coming to Windows 11 PC keyboards
Microsoft co-authored paper suggests the regular use of gen-AI can leave users with a 'diminished skill for independent problem-solving' and at least one AI model seems to agree
Latest in News
A gigantic terracotta sentinel made of living armor
Total War: Warhammer 3's army of Cathay has broken containment and is making its way to tabletop Warhammer at last
Two brightly colored stormtroopers dressed like Run-DMC stand in front of PAX Australia's WELCOME HOME banner.
Tickets for PAX Australia 2025 are on sale now
An Enshrouded player in a recreation of Erebor from The Lord of the Rings
Kings under the Mountain! 33 Enshrouded players spent 10,000 hours to recreate this iconic location from The Lord of the Rings
A mech awakens.
Mecha Break developer is considering unlocking all mechs following open beta feedback
Lara Croft Unified Art
Tomb Raider developer Crystal Dynamics lays off 17 employees 'to better align our current business needs and the studio's future success'
A long bendy arm stealing money from people in a subway car
'You're a very long arm. You steal things. It's a comedy game,' explains developer of comedy game where you steal things with a very long arm