Someone spent over $4,000 on this Gucci bag in Roblox

best roblox meme
(Image credit: Roblox Studio)

When I think of Roblox' knock-off Mega Blox characters, I don't think 'fashion'. And yet, at least one player thought so much of their Roblox look that they spent a whopping $4,115 on a limited-run Gucci handbag to bring into their favourite obby.

As noted by The Fashion Law, the fashion brand ran its own "Gucci Garden Experience" event in the online platform last month. Ostensibly a big advertising campaign, the room nevertheless let players try (and potentially buy) some high-fashion accessories for their blocky avatars.

One of these, the Queen Bee Dionysus bag, was initially sold for a mere 475 Robux (around $5). But due to only being available for an hour a day on two days, the price hiking began immediately. The highest successful listing sold the bag for $4,115, though some reportedly attempted to shill it for over $10,000.

A handbag on sale in Roblox for roughly $10,000

(Image credit: Roblox, via The Fashion Law)

It's worth noting that the real-life version of the Dionysus originally sold for a "mere" $3,400. 

Of course, astronomic prices for in-game cosmetics is nothing new. Counter-Strike: Global Offensive is practically the poster-child for this, with marketplaces full of thousand-dollar knives and weapon skins (with a healthy dose of money-laundering on the side).

Roblox recently repositioned itself as a platform for "experiences", not games, following legal strangeness surrounding the Epic vs Apple trial. That said, Roblox has always found places for scenes outside of games, sporting a fashion scene long before Gucci got involved. That said, I do hope someone out there brings their extremely expensive accessories to the top of Terry Cavanagh's giant man.

Natalie Clayton
Features Producer

20 years ago, Nat played Jet Set Radio Future for the first time, and she's not stopped thinking about games since. Joining PC Gamer in 2020, she comes from three years of freelance reporting at Rock Paper Shotgun, Waypoint, VG247 and more. Embedded in the European indie scene and a part-time game developer herself, Nat is always looking for a new curiosity to scream about—whether it's the next best indie darling, or simply someone modding a Scotmid into Black Mesa. She also unofficially appears in Apex Legends under the pseudonym Horizon.

Read more
Model Tommy Cash wearing the Hed Mayer/Opera GX collaboration featuring big ol bag.
Sometimes fashion is an XXXXXXL purse for holding an entire desktop computer that's also an advertisement for a web browser
A man in a long coat and hood carries a very expensive shopping bag up some stairs.
ZA/UM gets away with $165 plastic bags because its execs know hypocritical moaners are the same 'ones ordering the expensive items' anyway, says former Disco Elysium writer
A very expensive yellow carrier bag, worn on a faceless model's back.
Nothing says 'communism' like this $165 poverty-chic plastic bag based on Disco Elysium, aka 'the level of greed that they talk about in the Bible'
Present-Plankton-734's impressive Path of Exile collection.
Path of Exile player casually posts mind-blowing collection of ultra-rare and out-of-print items, including a ring there's only 4 copies of in the world
A 2B statue from the game Nier: Automata.
Square Enix thanks the thirstiest fans in the world for buying Tifa figures and a $2,600 statue of Nier: Automata's 2B
Dying Light
Shockingly, nobody bought the $386,000 special edition of Dying Light that came with parkour lessons and a full-size custom zombie survival shelter
Latest in Platforms
midnight murder club
Five new Steam games you probably missed (March 17, 2025)
Screenshot of Children of Clay showing a mysterious clay model
Five new Steam games you probably missed (March 10, 2025)
discord
Brace yourself for Discord to get worse: Reports swirl that the company is in talks with bankers about opening itself up to shareholders
The Spy from Team Fortress 2 holds up a folder with an accusatory expression.
Steam users react ecstatically to update that lets them access their heaving game notes via the web, also it fixes Monster Hunter Wilds video recording
HasanAbi
Twitch streamer Hasan Piker suspended after saying Republicans would 'kill Rick Scott' if they really cared about Medicare fraud
Screenshot from Faceminer showing a PC desktop with several windows open
Five new Steam games you probably missed (March 3, 2025)
Latest in News
Natarkveld, a horrific amalgamation of Nata and Arkveld, screeches like a creature in Monster Hunter Wilds.
Monster Hunter Wilds player spits in the face of creation, fuses Nata with Arkveld like they're doing a Full Metal Alchemist villain speedrun
An astronaut with helmet doffed looks up at a giant Sugar 1 gaming handheld, floating in space. The rotatable controllers are extended upward, and look like arms.
Sugar 1 is a shape-shifting handheld with two screens and rotatable controllers that make it look like a legally distinct transformable robot
Marvel Rivals characters - Invisible Woman preparing to cast a shield.
'Searches for Invisible Woman went up 3,000%': Marvel Rivals devs innocently reflect on how popular some of their heroes have become
A Helldiver charges through the fire and flames in Helldivers 2.
Helldivers 2 CCO Johan Pilestedt says the industry's got it backwards by putting features over fundamentals: 'We talk way too little about the core philosophy'
Marvel Rivals codes - Venom and other heroes
'A developer who actually listens': Marvel Rivals' devs fix accidental Peni Parker nerf just 9 short hours after saying they would
A forester from Old School Runescape, contemplating life next to his pheasant friend on a green field.
You can finally try out Old School RuneScape’s first new skill in nearly two decades right now