I can't decide whether I want this AI customer service chatbot Rickrolling users to actually be real… but I'm still here for it

An Ai face looks down on a human.
(Image credit: Colin Anderson via Getty Images)

I will admit, an AI Rickrolling a human completely off its own digital back has a certain appeal, and I'm willing to suspend some disbelief in the hope that maybe this customer service chatbot really did decide to fake-out a user with an OG meme. Freaky as that thought might be.

But oh, sweet memories. Home from school, dinner's cooking, and I'm browsing the forums. Someone's explaining why I'm wrong to think a Frost-spec Death Knight can play DPS effectively, linking out to some previous WoW patch notes, a link I'm invested enough to click on. I anticipate a wall of text. But lo, before me, a boyish figure clicks his heels and swings his hips to hypnotic '80s synth, singing words that teach me the simple beauty of love and commitment. What a wholesome and innocent game that's been played on me.

Those were the days. Days it now seems that AI chatbots might bizarrely bring about once again, as we see Lindy AI's founder Flo Crivello showing the AI bot seemingly responding to a user request email with a bona fide Rickroll, stating, "Lindy is literally f***ing rickrolling our customers."

The bot, which boasts being "the world’s easiest way to build AI automations to save you time and grow your business", is seen in the post responding to a user request for an instructional video by linking out to what it said was a "comprehensive video tutorial". Lurking beneath the link's hypertext, however, in a tale as old as time, was a link to Rick Astley's 1987 pop hit Never Gonna Give You Up.

Rickrolling was good, harmless fun back in the day. The worst thing I can say about it is that it turned a genuinely good song into a punchline, but I'm sure Rick Astley's bothered by that that almost zilch.

Yes, it was fun, but before long it joined the likes of minion memes, trollfaces, and cats with a ravenous appetite for cheeseburgers. If you Rickrolled someone, you were behind the times (sonny). These days, it might be funny again in a kind of ironic way: because it's just so not funny. Maybe.

But does AI know that? Is Lindy doing ironic, here? Somehow, I think not. Unknowingly absurd, for sure, but not ironic. For that there'd need to be genuine self-awareness, and I think AI's a priori lack of self-awareness is what makes this Rickroll give me a minor case of the heebie jeebies. A human being who Rickrolls me gets a genuine kick out of it, but what does AI get out of it?

Though, it could also be an easy way of getting publicity for your chatbots from internet memologists and news writers by forcing this interaction for socials. But that's nowhere near as much fun.

Heebies and jeebies and fakery aside, I'll take Rickrolling over the Big Red Button and resulting mushroom cloud that some AI doom-and-gloomers predict. Plus, there's something kinda cute about an AI chatbot resurrecting an almost-20-year old internet prank, isn't there. Oh God, I just called AI cute, didn't I? Nobody tell the posthumanists.

Best SSD for gamingBest NVMe SSDBest external hard driveBest external SSD

Best SSD for gaming: The best speedy storage today.
Best NVMe SSD: Compact M.2 drives.
Best external hard drive: Huge capacities for less.
Best external SSD: Plug-in storage upgrades.

Jacob Fox
Hardware Writer

Jacob got his hands on a gaming PC for the first time when he was about 12 years old. He swiftly realised the local PC repair store had ripped him off with his build and vowed never to let another soul build his rig again. With this vow, Jacob the hardware junkie was born. Since then, Jacob's led a double-life as part-hardware geek, part-philosophy nerd, first working as a Hardware Writer for PCGamesN in 2020, then working towards a PhD in Philosophy for a few years (result pending a patiently awaited viva exam) while freelancing on the side for sites such as TechRadar, Pocket-lint, and yours truly, PC Gamer. Eventually, he gave up the ruthless mercenary life to join the world's #1 PC Gaming site full-time. It's definitely not an ego thing, he assures us.

Read more
Symbolic photo: Logo of the video platform YouTube on June 07, 2023 in Berlin, Germany.
'It’s a whole new kind of blerp': YouTube's AI-enhanced reply suggestions seem to be working as well as you might expect
Ryan Gosling in Blade Runner: 2049, his face cut up and with a bandage over his nose, bathed in purple light with the blackground a blurry blue
Coder creates an 'infinite maze' to snare AI bots in an act of 'sheer unadulterated rage at how things are going' on the content-scraped web
Ryan Gosling looking worse for wear looking up lit by purple light
Meta wants AI characters to fill up Facebook and Instagram 'kind of in the same way accounts do,' but also had to delete a humiliating first run of its official bots
A digitally generated image of abstract AI chat speech bubbles overlaying a blue digital surface.
We need a better name for AI, or we risk talking past each other until actually intelligent AGI comes home mooing
A robot having its face pulled off
If you're trying to convince me your 'companionship' robot is 'lifelike', maybe don't rip her face off in the demo video
gotg llama
Blasting AI into the past: Modders get Llama AI working on an old Windows 98 PC
Latest in AI
Seattle, USA - Jul 24, 2022: The South Lake Union Google Headquarter entrance at sunset.
Google is rolling out an even more AI-heavy search engine mode because 'power users want AI responses for even more of their searches'
A digitally generated image of abstract AI chat speech bubbles overlaying a blue digital surface.
We need a better name for AI, or we risk talking past each other until actually intelligent AGI comes home mooing
MOUNTAIN VIEW, CALIFORNIA - AUGUST 22: A view of Google Headquarters in Mountain View, California, United States on August 22, 2024.
One educational company accuses Google's AI summary of leading to a 'hollowed-out information ecosystem of little use and unworthy of trust' in latest lawsuit
Nvidia Signs, its AI-led ASL teaching platform
Nvidia has built a free AI-led platform to help teach American Sign Language with '400,000 video clips representing 1,000 signed words' so far
Microsoft Muse-generated gaming in action
'A massive, massive moment of wow.' Microsoft CEO predicts AI-generated games are a 'CGI moment' for the industry
A promotional image of the Humane AI wearable computer
The $699 'AI pin' that launched less than a year ago is going to stop working at the end of February
Latest in News
Path of Exile 2 showing the Warbringer ascendancy class bludgeoning his way through a pack of hyenas
Path of Exile 2 speedrunner dominates official race with the game's 'worst' class
Atomfall screenshot
Rebellion CEO puts the studio's recent avoidance of layoffs down to control of scope and cost: 'Sometimes we say, guys, this game's too big'
Pixel-art portraits of Astarion and Shadowheart against a seasonal backdrop of Stardew Valley
The Baldur's Gate 3 mod for Stardew Valley is out, so here's another opportunity to romance Astarion
Doom: The Dark Ages art
'I think only the shotguns are the same,' says Doom: The Dark Ages director, otherwise the guns are brand-new or significantly transformed
Fortnite jacked Peter Griffin
Parents are suing Epic over Fortnite item shop 'FOMO' timers they say are inaccurate and manipulative
zoomed in concept art of the Agadon Hunter, a new enemy appearing in Doom: The Dark Ages.
Doom: The Dark Ages already sneakily revealed its 'new Marauder,' and the devs hope he'll be just as challenging, but a little less frustrating