Saudi Arabia has become the first country in the world to greenlight Microsoft's $68.7 billion acquisition of Activision Blizzard. The country's General Authority for Competition (GAC) tweeted Sunday that it had no objection to the completion of the "process of economic concentration" between the two companies, making it the first regulatory hurdle Microsoft has cleared in its quest to acquire Activision.
تعلن #الهيئة_العامة_للمنافسة عن عدم ممانعتها من إتمام عملية التركز الاقتصادي بين:-مايكروسوفت كوربوريشن-أكتيفيجن بليزارد إنك pic.twitter.com/lo5scC3F7kAugust 21, 2022
The GAC didn't go into great detail about how it scrutinised the acquisition, but it's not really a surprise that they've waved it through. Saudi Arabia's Vision 2030 plan aims to diversify the country's economy and wean it off its dependency on its unthinkably huge reserves of oil, and investments in the tech sector and videogames are a big part of that plan. In recent years, Saudi Arabia has been doling out billions of dollars in investments to the likes of the Embracer Group, EA, Take-Two and, yes, Activision Blizzard.
Because of Saudi Arabia's appalling human rights record, every one of those investments has been accompanied by some measure of controversy. Nevertheless, enormous games companies continue to accept Saudi billions, and the presence of the House of Saud in the games industry as a whole continues to grow because of it.
- Former EA exec says the ailing mega-publisher missed a chance to snag Blizzard and other heavy hitters before Activision: 'EA saw all those first and passed on all of them'
- Tencent has been designated a Chinese military company by the US Department of Defense, which the conglomerate calls a 'misunderstanding'
The Saudi government says it expects the games industry to make up about 1% of its economy—for a value of around $21 billion—by 2030. For that to be possible, Saudi Arabia needs to be an appealing place for videogame big business to do business. Authorising the Microsoft/Activision deal so quickly sends the larger message that Saudi Arabia wants to be sending right now. Throwing up any barriers would have had the exact opposite effect: indicating to the games industry that doing business in the country comes second to navigating the whims of its princes.
Microsoft still has plenty of regulators it needs to convince before the Activision deal can go through, although it doesn't seem likely it'll run into too much trouble. While Sony might be complaining to Brazilian regulators about the fallout of making Call of Duty an Xbox-exclusive, it's unlikely anyone will want to rock the boat too much. It's not just Saudi Arabia that wants to stay attractive to big business, after all.
