Pricing looks good on PowerColor’s Red Devil and Dragon Radeon RX 5700 cards

PowerColor is blitzing the custom Navi graphics card scene with five new models under its Red Devil and Red Dragon branding, with relatively attractive pricing. The least expensive of the bunch is the RX 5700 Red Dragon—it carries a $359 MSRP, which is just $10 above reference.

On paper, it looks worth every additional penny. For one, it sports a beefier cooler. Gone is the blower-style shroud found on AMD's reference design, replaced with a cooler featuring a pair of 100mm axial fans and five heatpipes. It also runs a little faster out of the box, with a boost clock of 1,750MHz (up from 1,725MHz).

The Red Devil variant costs $389 ($40 more than a reference card) and kicks things up a notch with a "state-of-the-art" PCB with a 10-phase PWM and high-polymer capacitors, with the promise of "better overclocking and stability." Dual BIOSes are part of the package as well.

Out of the box, the Red Devil variant has a 1,610MHz base clock and 1,750MHz boost clock, up from 1,465MHz and 1,725MHz, respectively. So in short, that extra $10-$30 nets you a mild factory overclock, higher end components, and a presumably better cooling solution. That latter bit is the most attractive selling point, given that AMD says it's "expected and within spec" for a Navi card to hit 110C.

Here's how the full Red Devil/Dragon lineup looks:

• PowerColor RX 5700 XT Red Devil Limited Edition—$449 (+$50 over reference)
• PowerColor RX 5700 XT Red Devil—$439 (+$40 over reference)
• PowerColor RX 5700 Red Devil—$389 (+$40 over reference)
• PowerColor RX 5700 XT Red Dragon—$409 (+$10 over reference)
• PowerColor RX 5700 Red Dragon—$359 ($10 over reference)

As for the Limited Edition card, it carries a $20 premium over the regular 5700 XT Red Devil, which gets you an RGB mouse pad and, less interestingly, a "premium retail box."

Overall, these are good price points compared to reference—MSRPs for stock RX 5700 XT and 5700 cards are $399 and $349, respectively.

That said, PowerColor previously said its custom RX 5700 XT cards will start at $399, the same as reference. Presumably that means more models are still to come, outside of the Red Devil and Dragon series.

As for retail availability, the only one I see in stock right now is the Radeon  RX 5700 Red Devil for $389.99 on Newegg. There's also a listing for the Radeon RX 5700 XT Red Devil for $449.99, though it's not yet in stock.