Oculus Rift to launch in UK and Europe next month

It took months to sort through its production shortage, but Oculus finally shipped the last of its Rift VR headset pre order backlog last month. At $599, pre orders (first launched in January) cost more than expected, however quickly sold out nevertheless—causing the estimated ship date to slide for new orders. Today, Oculus marked September 20 as launch day in the UK and Europe, when the headset will cost prospective customers £549/€699.

Which does seem a little on the expensive side—particularly given the fact eager players this side of the pond can order online. According to this exchange rate, the $599 US RRP translates to £462 which, even with surplus shipping costs, makes £549 seem a bit steep. Could this markup be down to Britain’s recent to decision to part ways with the European Union—in similar fashion to the Vive’s price hike? We’ve reached out to Oculus for comment.  

Anyway, a blog post on the Oculus site notes that all headsets will ship with VR platformer Lucky’s Tale, as well as “hundreds of free 3D 360 videos and VR movies.” The post also details which retailers you can purchase the Rift from come launch day.

“We’re rolling out demo experiences across Europe and Canada over the next several weeks,” says the post. “By fall, you’ll be able to demo Rift in more than 600 retail locations across the US, Canada, and Europe. Demo titles include every thrill-seeker’s favorite: The Climb, the heartwarming VR film: Henry, the exotic planetary experience: Farlands, and the perfect introduction to VR: Oculus Dreamdeck.”

Oculus Rift headsets will launch in the UK, Europe and Canada on September 20.  

Deputy Editor, PC Gaming Show
Latest in Action
Assassin's Creed Shadows change seasons - An upper-body shot of Yasuke looking cheerfully up into the distance.
Assassin's Creed Shadows puts up the 'second highest day-one sales revenue in Assassin's Creed franchise history'
A shock trap transformed into a Lego brick in Monster Hunter Wilds.
A modder keeps turning Monster Hunter traps into Lego bricks so that the monsters will know true pain, and they've just done it again
Nova, a hero from Marvel Comics, smolders at the camera while surrounded by flames.
The team behind Shredder's Revenge has a Marvel beat 'em up on the way with a whopping 15 characters and unsurprisingly gorgeous pixel art
The First Berserker: Khazan tips - Khazan
10 The First Berserker: Khazan tips to smash your foes
Crysis hero Prophet running down a beach while under fire
Crysis Remastered Trilogy activates maximum value mode as upgraded version of the legendary, hardware-crushing FPS series is currently 60% off
Phantom Blade Zero
Chinese action game Phantom Blade Zero didn't click for me until I realized its deep commitment to wuxia film authenticity meant I had to relearn how swords work
Latest in News
The titular character from Princess Mononoke is depicted riding the wolf goddess Moro and carrying a spear.
Studio Ghibli AI image trend floods social media, cheered on by OpenAI and denounced by critics as an insult to Hayao Miyazaki
Marvel Rivals tier list - Wolverine
Marvel Rivals director says a future patch will reduce the shooter's insatiable hunger for RAM: 'It's a very big problem'
Hogwarts Legacy potions professor holding a potion
An unannounced Hogwarts Legacy expansion and 'definitive edition' have reportedly been cancelled
Story of Seasons - A cahacter in a purple tuxedo stands outside in a town square talking to the player
Story of Seasons is doing another Harvest Moon remake and it might be the best the series has ever looked
Assassin's Creed Shadows change seasons - An upper-body shot of Yasuke looking cheerfully up into the distance.
Assassin's Creed Shadows puts up the 'second highest day-one sales revenue in Assassin's Creed franchise history'
A witch riding a broom sails past a Fish and Chips shop.
Cozy gamers rejoice: Witchbrook finally has a release window, and yes, you can fly around on a broom with your friends