Skip to main content
PC Gamer PC Gamer THE GLOBAL AUTHORITY ON PC GAMES
UK EditionUK US EditionUS CA EditionCanada AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
  • Hardware
  • News
  • Reviews
  • Guides
  • Video
  • Forum
  • More
    • PC Gaming Show
    • Software
    • Movies & TV
    • Codes
    • Coupons
    • Magazine
    • Newsletter
    • Affiliate links
    • Meet the team
    • Community guidelines
    • About PC Gamer
PC Gamer Magazine Subscription
PC Gamer Magazine Subscription
Why subscribe?
  • Subscribe to the world's #1 PC gaming mag
  • Try a single issue or save on a subscription
  • Issues delivered straight to your door or device
From$1
Subscribe now
Don't miss these
Lenovo Legion Go S SteamOS and Valve Steam Deck on a yellow background with PC Gamer Recommended label
Handheld Gaming PCs Best handheld gaming PC in 2026: my recommendations for the best portable powerhouses
MSI Vector 16 HX AI and Razer Blade 16 gaming laptops on a blue background with a PC Gamer logo in the foreground
Gaming Laptops Best gaming laptop 2026: I've tested the best laptops for gaming of this generation and here are the ones I recommend
The Velocity Micro Raptor ES40 and HP Omen 35L gaming PCs on a blue background with the PC Gamer recommended badge in the top right corner
Gaming PCs Best gaming PCs in 2026: these are the rigs and brands I recommend today
Logitech's wireless mouse testing chamber
Gaming Mice Behind the curtain of mouse development: from hand-carving to mechanical flinging, here's how Logitech makes and tests its gaming mice
A promotional image for Samsung's 12 nm-class DDR5-DRAM production, showing multiple DRAM modules on a UDIMM circuit board.
Memory Explainer: The RAMpocalypse is making memory, SSDs, and even GPUs much more expensive, and it's all down to AI
Minisforum AtomMan G7 PT mini PC and AtomMan Venus UM790 mini PCs
Gaming PCs Best mini PCs in 2026: The compact computers I love the most
iBuyPower RDY Element 9 Pro R07 gaming PC
Gaming PCs iBuyPower's President's Day sale means this 'superb all-AMD gaming PC' is now $250 cheaper than when we reviewed it a week ago
Valve's new Steam Machine during a visit to Valve HQ in Bellevue, Washington. The Steam Machine is a compact living room gaming PC.
Hardware Here's what we think the Steam Machine will cost now that Valve's admitted 'limited availability and growing prices' have forced it to change plans
MSI Vector 16 HX AI and Razer Blade 16 gaming laptops on a blue background with a PC Gamer logo in the foreground
Gaming Laptops Best gaming laptop 2026: I've tested the best laptops for gaming of this generation and here are the ones I recommend.
Lenovo Legion Go S SteamOS and Valve Steam Deck on a yellow background with PC Gamer Recommended label
Handheld Gaming PCs Best handheld gaming PC in 2026: my recommendations for the best portable powerhouses.
An Intel Core Ultra Series 3 gaming laptop
Graphics Cards Fast, feisty, fabulous: I've benchmarked Intel's new Panther Lake processor and it's dragging gaming laptop performance out of integrated graphics
iBuyPower RDY Element 9 Pro R07 on a desk during the set-up process.
Gaming PCs iBuyPower RDY Element 9 Pro R07 review
A gaming PC on a Cyber Monday PC Gamer branded image
Gaming PCs Cyber Week gaming PC deals 2025: discounts across Nvidia GeForce and AMD Radeon rigs
G.Skill Trident Z5 DDR5 memory
Memory Tech price rises: Tracking the PC memory and SSD supply crisis, now with added GPU fun
A PC Gamer Hardware Awards 2025 logo
Hardware PC Gamer Hardware Awards 2025: All the winners from a bumper 12 months of PC gaming tech
Popular
  • Arc Raiders
  • Best PC gear
  • Fallout
  • Helldivers 2
  • PC Gamer Quizzes!
  1. Hardware

If we could, this is where we’d shop for gaming hardware

Features
By Tuan Nguyen published 8 April 2016

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

If you live somewhere in Asia, the process of buying your gaming goods is going to be considerably different than if you live in the US or UK. Where I live in California, I can easily purchase hardware from a number of different online shops such as Amazon or Newegg and get it a couple days later, often at better prices than buying in person. That's not to say that living in Asia is entirely different, but it's a more retail-oriented experience than anywhere else.

A year ago, we wrote about Taipei's shopping malls being a mecca for PC gamers. I wanted to see it for myself, so I took a trip to the "3C" area in Taipei to check out what being a gamer and hardware enthusiast is like in Taiwan.

The 3C area is essentially a digital area in Taipei, where endless shops along the streets and inside buildings, are all selling computer gear and electronics. You can literally get lost in this place.

Compared to the west, it's surprising how strong a presence physical media still has here. One store sold nothing but blank discs. PC games still come on DVDs. And big brands like Intel and Razer have their own dedicated stores, instead of just selling online. Not only are there many shops to choose from, there are also deals that you can make along the way. If you're not careful, though, you can end up being swindled into paying more than you should have.

Page 1 of 21
Page 1 of 21

Computer shops line the streets, and sometimes tucked between them are tiny eateries, where you'll find that the patrons are mainly shop employees that need a quick bite.

Page 2 of 21
Page 2 of 21

Because Taipei is a dense city in general, shops try to make the most of the space they've got, and in some cases there's not a whole lot. Take this shop as an example. It's actually setup on the side walk, in front of another shop.

Page 3 of 21
Page 3 of 21

When I say that the city is dense and there's a lack of space, I really mean it. There's literally almost no room to walk in some places. Every corner is packed with hardware.

Page 4 of 21
Page 4 of 21

The gaming culture in Taiwan is big, as is the country's support for its eSports teams. Many shops will feature prominent eSports teams, like this shop here, which is like the equivalent of a Nike store with a Lebron James poster plastered on the window.

Page 5 of 21
Page 5 of 21

One thing I noticed is that many stores feature prominent brands as their store front signage. This store, for example, isn't actually a store run by MSI, but it does show a great deal of love for the company. Some stores that do well get support from large vendors.

Page 6 of 21
Page 6 of 21

Another branded store. This time, though, it's actually run by a company. Gigabyte had a shop opened here, which you'd never find in the US. And in case you were wondering, the Aorus gaming brand is part of Gigabyte, similar to how ROG is part of Asus.

Page 7 of 21
Page 7 of 21

Graphics cards are the hottest items on store shelves, particularly NVIDIA cards. As if the picture wasn't obvious, stores in Taiwan stock many more Nvidia cards than AMD cards. In this shot, you can count the number of Radeon cards with two hands.

Most of the Nvidia cards on the shelves though aren't high-priced models like a GTX 980 Ti. You'll find mostly GTX 950s and 960s. In the entire store, I was able to find two 980 Ti's and two Titan Xs.

Page 8 of 21
Page 8 of 21

Same situation in another store. Nvidia has the lion's share of the market.

I went to the 3C area thinking that AMD cards should have a strong presence, since they're usually priced lower than equivalent Nvidia parts, coupled with the lower average wages. Speaking with several shop owners though, more people are still asking for Nvidia products.

Page 9 of 21
Page 9 of 21

The picture is similar on the CPU side. Intel dominates market share and almost every shop is showing Intel banners. Many of them, like this one here, use the retail boxes for display.

Extra brownie points to whoever can correctly identify the total number of CPU cores inside this glass display.

Page 10 of 21
Page 10 of 21

Laptops are a big seller in Taiwan, and you can try'em all at plenty of stores. The biggest players are the local brands of course: Acer, ASUS, and MSI. Lenovo has a large presence here too but is dwarfed by the other three.

Page 11 of 21
Page 11 of 21

I noticed that laptops seem to always be covered in plastic wrap, and this was common across all shops. You won't find this at your local Best Buy, but it does keep the finger prints off.

Page 12 of 21
Page 12 of 21

Physical media is still a big deal, and this store is in the business of discs. That's right—it doesn't sell anything else. I didn't realize Razer was in the physical media business...

Page 13 of 21
Page 13 of 21

After walking through the streets, I figured it was time to go into an actual shopping mall. But clearly from the way in, this isn't your typical fashion center. No, what sets you apart in this mall is the graphics card brand on your shopping bag.

Page 14 of 21
Page 14 of 21

As if the shopping experience wasn't already different enough between Asia and North America, Intel actually has its own store here. Inside you can get a feel for various products from different companies that run on Intel CPUs.

Think of it like the Microsoft store, but for Intel products only. I've only seen something like this at CES.

Taiwan 3C 6964

Branding and catching your eye is everything in Taiwan. There are just so many shops trying to grab your attention that the only way you'd stand out is to put a huge, very blue, super-deformed "bunnyman" display outside your store front.

I felt like I was standing next to a rock star. But Intel rock stars aren't like other rock stars.

Page 15 of 21
Page 15 of 21

Inside the shopping mall, the experience was no different than on the streets, except a little more organized. All the big brands own the store front names, even though the majority of stores are owned and operated by individuals.

Page 16 of 21
Page 16 of 21

Because there are so many individual shops selling components and not one giant Fry's Electronics or Best Buy, prices vary from store to store. In most cases, you can haggle your way to lower deals.

The shop in this photo lists its prices right out front so there's no confusion.

Page 17 of 21
Page 17 of 21

Further in, I actually found Razer's first retail location. It's design is very much like an Apple or Microsoft store, except it's dark and lit in green and instead of finding people hovering over the latest gadgets, you find gamers playing.

Page 18 of 21
Page 18 of 21

Asus has its own retail location inside the mall. It showcases the company's entire lineup of products, from tablets, to phones, to notebooks for business folks.

Gamers though get their own area within the store called the ROG area.

Page 19 of 21
Page 19 of 21

HTC has a Vive VR area where you can line up to experience what VR is like. Unfortunately, the demo was just a movie, and not an actual gaming experience. Not sure if everyone in the area already knew that, but there didn't seem to be many people waiting in line.

Page 20 of 21
Page 20 of 21

After a full day of strolling around and getting lost, I found a shop that had my name written all over it.

Page 21 of 21
Page 21 of 21
Tuan Nguyen
Tuan Nguyen
Social Links Navigation
Tuan is the Editor-in-Chief of Maximum PC, and loves all things tech. He's been building PCs and ruffling feathers in the industry for 20 years, and isn't afraid to call out bad products and services. In fact, it's very common to hear the words "this is shit" escape his lips. If you want to know if something is "Kick-Ass" or not, email or tweet him.
  • Facebook
  • X
  • Whatsapp
  • Reddit
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
PC Gamer
Get the PC Gamer Newsletter

Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


An account already exists for this email address, please log in.
Subscribe to our newsletter
Read more
A picture of Sofmap's store, with a handful of PCs on shelves
'Um, as a favor, if you buy a new one, please sell your gaming PC to our company' says Tokyo-based computer store as it offers 'pretty high prices'
 
 
The CES 2025 logo, in the lobby of the Venetian Suites conference facility at the 2025 show with the crowds below.
CES 2026: all the upcoming releases and announcements a PC gamer should know about
 
 
A banner showing the CES logo
The Best of CES 2026
 
 
A group of gaming laptops on a blue background.
Five things I want you to think about before you buy your first gaming laptop
 
 
PCs on a desk with the Ask PC Gamer icon
Five things I always tell people before they buy a new gaming PC
 
 
A picture of the convention center where CES 2022 is held.
CES 2026: From new Intel chips to far too much AI, here's everything we expect to see
 
 
Latest in Hardware
A demonstrative illustration showing 007 First Light being played via an Amazon Fire TV device.
Nvidia's game streaming app GeForce Now touches down on Amazon Fire TV devices—yes, even the little dongles
 
 
Nvidia RTX 5090 Founders Edition graphics card on different backgrounds
A fraction of the most popular PC games over the past year use hardware-level ray tracing, which is far fewer than I'd predict just 24 months ago
 
 
Logitech's wireless mouse testing chamber
Behind the curtain of mouse development: from hand-carving to mechanical flinging, here's how Logitech makes and tests its gaming mice
 
 
A HyperX FlipCast microphone, lit up in RGB and attached to a boom arm over a gaming keyboard
HyperX FlipCast gaming microphone review
 
 
The gun metal black version of the Corsair Scimitar Elite Wireless SE gaming mouse floats in the funky PC G deal void.
Torn between buying a new gaming mouse or a Stream Deck? Tick both boxes with this mouse for only $80 in the Presidents' Day sales
 
 
A composite image showing a stylised render of part of an Intel Panther Lake CPU, focusing on the iGPU, with a blurred render of the Xe3 module in the background.
Digging a little deeper into Intel's Xe3 architecture shows exactly why Panther Lake's iGPU is good: It's basically an Arc A770 graphics card jammed into a mobile chip
 
 
Latest in Features
A trio of undercover aliens operating a gas station in Roadside Research.
Five new Steam games you probably missed (February 16, 2026)
 
 
Knight in red armor with flaming sword challenging blue dragon
The dev behind my top upcoming RPG is a Hungarian chef who thought 'if not now, then when?' and learned coding from scratch to make his dream 'eurojank' masterpiece
 
 
Mewgenics Dybbuk: A close-up of Dybbuk in a graveyard with a menacing grin.
Mewgenics provides the best proof yet that the turn-based tactics genre is the true home of drama and excitement in gaming
 
 
The desk in Nutmeg, a football deck-building game.
Nutmeg is a brilliant concept that at its best is almost football Balatro, but boy is this a game of two halves
 
 
Three cats hiding scared behind some debris in Mewgenics.
The most surprising thing about Mewgenics is its amazing soundtrack—and after 115 hours, I'm still discovering new songs
 
 
Yakuza Kiwami 3 masked figure from Survival Hell
Yakuza Kiwami 3 spoils an interesting remake with odd changes and an abysmally misjudged recast
 
 
  1. Pick the products from our latest recommendations.
    1
    Best gaming PC builds: Shop all our recommended system builds as we ride out the RAMpocalypse
  2. 2
    Best gaming monitors in 2026: the pixel-perfect panels I'd buy myself
  3. 3
    The best fish tank PC case in 2026: I've tested heaps of stylish chassis but only a few have earned my recommendation
  4. 4
    Best gaming laptop 2026: I've tested the best laptops for gaming of this generation and here are the ones I recommend
  5. 5
    Best Hall effect keyboards in 2026: the fastest, most customizable keyboards for competitive gaming
  1. high on life 2
    1
    High on Life 2 review
  2. 2
    HyperX FlipCast gaming microphone review
  3. 3
    SteelSeries Arctis Nova Elite review
  4. 4
    Asus GeForce RTX 5080 Noctua OC Edition review
  5. 5
    Reanimal review: Astonishingly bleak and oblique survival horror

PC Gamer is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google
  • About Us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Accessibility Statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...