Hubcaps for PCs are a thing now

We've seen racing style gaming chairs—now is the age of racing style PC fans. If you're having trouble picturing such a thing, just look to MSI's latest innovation in the PC cooling space—the "Floating Hub Cap" Suprim fan design.

Also known as the "Static logo" design, these fans were inspired by Rolls-Royce's hubcaps. Similarly to the Rolls-Royce design, the center of the fan always stays upright no matter how fast they spin. That means anyone whose PC case provides an unobscured view of the fans will forever be greeted by the MSI logo when they gaze lovingly at their setup.

"This structure creates a floating effect, enhancing brand visibility and aesthetics," reads the plaque next to the showpiece. And it really does work; we spent a good while mesmerized by the fact that the logo just sits in place while the rest of the fan spins at some silly RPM. It's not the most gorgeous design we saw at Computex, but it's a neat little feature that means no one can forget who made the fans in their PC case. Clever…

The design has a magnetic structure, which is how it manages its little logo stability magic trick. Not only is MSI implementing it on PC fans, it's also being used on the company's AIO coolers and some Suprim RTX 40-series graphics cards, too.

There was me thinking PC fans couldn't get any cooler than Lian Li's Infinity fans, but now you can style even more of your setup to match your love of race cars. It'll certainly give a little flair to any racing sim rig you decide to build.

Guess that's another one just waiting to be added to Jacobs's ever-growing collection of fans and other bits he's been hoarding.  

The best CPU coolers in 2022Best AIO coolers for CPUsBest CPU air coolers

The best CPU coolers in 2022
Wet or dry, the best CPU coolers around
Best AIO coolers for CPUs
All-in-one, and one for all... components
Best CPU air coolers
CPU coolers with or without fans that go brrrr

Katie Wickens
Hardware Writer

Screw sports, Katie would rather watch Intel, AMD and Nvidia go at it. Having been obsessed with computers and graphics for three long decades, she took Game Art and Design up to Masters level at uni, and has been rambling about games, tech and science—rather sarcastically—for four years since. She can be found admiring technological advancements, scrambling for scintillating Raspberry Pi projects, preaching cybersecurity awareness, sighing over semiconductors, and gawping at the latest GPU upgrades. Right now she's waiting patiently for her chance to upload her consciousness into the cloud.

Read more
MSI GeForce RTX 5090 32G Special Edition with five fans
The RTX 5090 might make triple-fan cards look light on cooling if these four-fan and five-fan versions from Gigabyte and MSI are anything to go by
The Thermaltake's new liquid cooler with a screen to display images and videos
You've heard of a CPU cooler screen, but have you heard of a *curved* CPU cooler screen? Apparently it has 'unmatched performance and visual appeal'
Nitro Concepts CES 2025 booth with a sim racing rig that offered wind simulation from twin fans near the wheelbase.
I tried a sim racing rig that generates 'wind' at CES 2025 and it's claimed to help keep VR nausea at bay
A screenshot of a video on BiliBilli showing an air conditioning unit attached to a PC with Nvidia, AMD and Intel stickers.
The definition of overkill: Cooling an RTX 4090 to a claimed 20°C with a household air conditioning unit
K.A's graphics card cable adapter with built-in monitoring
Graphics cards are so demanding now there are devices with tiny screens that plug into connectors and monitor temperatures
Three RTX 5090 graphics cards on display at the Asus suite, CES 2025.
The RTX 5090 Founders Edition might be svelte but the Asus ROG Astral cards are absolute chonkers
Latest in PC Cases
NZXT H7 Flow PC case being built into
NZXT H7 Flow review (2024 Edition)
Hyte's Persona 3 Reload Y70 Case
Hyte has announced another Persona-themed gaming PC case, and as a Persona die-hard, even I think it's a bit much
A gaming PC build using the Be Quiet Shadow Base 800 FX chassis, an Intel Core Ultra CPU and an RX 7900 XT GPU.
Be Quiet! Shadow Base 800 FX review
Fractal Design Era 2 PC case from different angles and different stages of the build process
Fractal Design Era 2 review
A foldable Mini-ITX Flamingo model case design from Geometric Future, partially unfolded.
I love the look of this foldable 'backpack class' Mini-ITX case but it still looks like something I'd screw up at the last minute
Hyte Y40 PC case in various states of the PC building process.
Hyte Y40 review
Latest in News
A masked man with an axe in the woods
Rebellion CEO seems kind of awed by major studios making massive videogames: 'How do you organize a game that has 2,000 people working on it?'
A young witch watering a smiling mushroom in a magic garden
Here's a roguelite dungeon crawler Steam reviewers call 'a botanical Diablo' and 'like Cult of the Lamb' except you manage a mystical garden
Destiny 2 Rite of the Nine: The Emissary, massive, ominously standing at the edge of a water basin.
Oops! Bungie rolled out Destiny 2's Rite of the Nine event three weeks early, and new loot is already dropping
Chatacabra from Monster Hunter Wilds
The latest Monster Hunter Wilds event quest gives piles of Armor Spheres for hunting a Chatacabra, making this a very bad week to be a frog in the Forbidden Lands
No Rest for the Wicked Steam early access screenshots
No Rest for the Wicked developer Moon Studios is now 'fully independent' after acquiring the rights to the game from Take-Two
A hunter posing with an absurd Blangonga outfit in Monster Hunter Wilds.
Attention, fashion hunters: There's a Monster Hunter Wilds mod to disable all those obnoxious glowing buff effects that distract from your fits