Three lucky folks in India can win the dubious honour of buying an RTX 5080 GPU at Nvidia MSRP

A Colorful RTX 5080 and its box
(Image credit: Colorful)

In a true sign of the times, one benevolent retailer in India is kindly granting three lucky customers the opportunity to buy a graphics card at MSRP. Videocardz spotted advertising for the competition, which seems to be in ties with cardbuilder Colorful. It offers entrants the chance to win a shot at buying a Colorful RTX 5080 at the set retail price for the Nvidia card.

Sounds like a solid trade off for all the customer data the retailer is likely to collect on the entry forms.

To not be entirely pessimistic, the Colorful card on offer is actually quite a bit fancier than the standard Nvidia 5080 offering. The iGame GeForce RX 5080 Ultra on offer comes in a clean and bright white casing with bight pink graffiti highlights, as well as the turbo button the brand has become known for. One click puts the card into factory overlocked mode, though I will say we've had our own issues with that button on the RTX 5070 Ti card of its we're testing at the moment.

Given how huge the overhead is on the RTX 5080, however, the potential for overclocking boons is astounding. That little button may likely be a very welcome addition that gives an easy way to get a bit more out of these units. All of these features combined set the MSRP on these cards is about $300 higher than your standard Nvidia pricing. So it's not just the opportunity to buy a card, there's also a nice discount in here.

With the three lucky winners only being asked to pay ₹110,000, as opposed to the ₹148,990.00 set retail pricing for these Colorful cards, that's still a bit of a win. But very much a bit of a win. It's not like they're being given away, is it?

Still, it's actually almost refreshing given the price gouging we've seen in this tricky launch. Low availability and high demand has never been the friend of the consumer, and graphics cards look set to continue to be a sore point ready to bottleneck everyone's setups.

Getting your hands on a card at all can feel like a win at the moment. Especially one at MSRP, or in this case, technically below it. It's still easy for everyone to feel a bit slanted by this launch. In our RTX 5080 review, we thought it just didn't feel like that much of a step up. Which Nvidia basically admits keeping these new cards MSRP at the same pricing as the previous RTX 40-series.

Unless you're playing games that will make good use of the new Multi Frame Generation technology, the new Blackwell powered cards don't feel all that different to their Ada based ancestors. At least not until developers actually start making use of the neural shaders built into these GPUs via the new Microsoft addition to its DirectX API.

But with cards going out of stock within five minutes on launch, consumers aren't exactly poised to be picky. If you can keep running your old GPU, I'd recommend holding onto it for as long as you can.

Best CPU for gamingBest gaming motherboardBest graphics cardBest SSD for gaming


Best CPU for gaming: Top chips from Intel and AMD.
Best gaming motherboard: The right boards.
Best graphics card: Your perfect pixel-pusher awaits.
Best SSD for gaming: Get into the game first.

TOPICS
Hope Corrigan
Hardware Writer

Hope’s been writing about games for about a decade, starting out way back when on the Australian Nintendo fan site Vooks.net. Since then, she’s talked far too much about games and tech for publications such as Techlife, Byteside, IGN, and GameSpot. Of course there’s also here at PC Gamer, where she gets to indulge her inner hardware nerd with news and reviews. You can usually find Hope fawning over some art, tech, or likely a wonderful combination of them both and where relevant she’ll share them with you here. When she’s not writing about the amazing creations of others, she’s working on what she hopes will one day be her own. You can find her fictional chill out ambient far future sci-fi radio show/album/listening experience podcast right here. No, she’s not kidding. 

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.

Read more
Nvidia RTX 5080 Founders Edition graphics card from different angles
Nvidia's Verified Priority Access draw system returns to offer the chance to pay full price for RTX 5090 or RTX 5080 Founders Edition graphics cards
Nvidia RTX 5080 Founders Edition graphics card from different angles
Japanese hardware chain instantly regrets use of lottery system for RTX 5090 and RTX 5080 launch
Zotac RTX 5090 graphics card
Zotac beats those dastardly GPU scalpers by selling RTX 50-series graphics cards to actual gamers courtesy of their Discord channel
MSI RTX 5070 Ti Gaming Trio OC Plus graphics card under a red light
MSI pulls its MSRP RTX 50-series cards from its online store, not that we ever saw any of them in stock
Nvidia RTX 5070 Ti graphics card
Newegg Shuffle lottery system returns to give you a chance to buy in-demand RTX 50-series graphics hardware at full price
MSI RTX 5070 Ti Gaming Trio OC Plus graphics card under a red light
The price gouging of Nvidia's RTX 5070 Ti is utterly grotesque
Latest in Graphics Cards
A Colorful RTX 5080 and its box
Three lucky folks in India can win the dubious honour of buying an RTX 5080 GPU at Nvidia MSRP
Jensen Huang, co-founder and chief executive officer of Nvidia Corp., speaks while holding the company's new GeForce RTX 50 series graphics cards and a Thor Blackwell robotics processor during the 2025 CES event in Las Vegas, Nevada, US, on Monday, Jan. 6, 2025. Huang announced a raft of new chips, software and services, aiming to stay at the forefront of artificial intelligence computing. Photographer: Bridget Bennett/Bloomberg via Getty Images
Group allegedly trying to smuggle Nvidia Blackwell chips stare down bail set at over $1 million
Nvidia RTX 5090 Founders Edition graphics card on different backgrounds
AI will be crammed in more of the graphics pipeline as Nvidia and Microsoft are bringing AI shading to a DirectX preview next month
Nvidia RTX 50-series graphics cards alongside an RTX 4090
Nvidia says it's sold twice as many RTX 50-series cards as RTX 40-series in the first 5 weeks. I'd bloody well hope so given there was essentially just the RTX 4090 for competition
AMD Radeon RX 9070/9070 XT graphics cards with artistic renders of reference design cards circled
Looks like a reference design AMD RX 9070 XT card has shown up in China, but let's not get carried away with thoughts of MBA cards just yet
AMD Radeon Sapphire Pure RX 9070 XT graphics card for PC gaming in white colourway
Ranking AMD Radeon RX 9070 XT graphics cards by their visual design, cuz, you know, I can't buy one for MSRP so have to kill my time somehow
Latest in News
A photo of an Intel Core Ultra 9 285K processor surrounded by DDR5 memory sticks from Corsair, Kingston, and Lexar
Fresh leak suggests Intel's on-again-off-again Arrow Lake CPU refresh is back on the menu (boys)
A Colorful RTX 5080 and its box
Three lucky folks in India can win the dubious honour of buying an RTX 5080 GPU at Nvidia MSRP
The Facebook 'Like' emoji logo is seen in this photo illustration on 22 August, 2023 in Warsaw, Poland. (Photo by Jaap Arriens/NurPhoto via Getty Images)
Get ready to argue with your weird Uncle on Facebook again. Meta is rolling out its new fact checking solution to it's 190 million users in the United States
Gabe Newell in a Valve promotional video, on a yacht.
Go ahead and complain the discounts aren't as steep as they used to be, but Steam just had its biggest year ever for seasonal sales
Valve Steam Deck OLED handheld PC
'The future of hardware at Valve is bright': Valve celebrates the success of Steam Deck and Steam OS
Key art of the videogame Lunacid, showing a pale, long haired knight in purple armor contemplating a purple, flaming sword surrounded by the different phases of the moon.
One of my favorite indie RPGs is getting a follow-up made with FromSoftware's 25-year-old Super Mario Maker for first person dungeon crawlers