Nvidia's GTC keynote will kick off with a GeForce Beyond Special Broadcast

Nvidia CEO Jen-Hsun Huang in front of a render of Nvidia's Santa Clara HQ

(Image credit: Nvidia)

Nvidia has just confirmed that it will be kicking off its GTC keynote with CEO, Jen-Hsun Huang, opening it with a GeForce Beyond Special Broadcast. The effusive co-founder had already outlined that he would be sharing details about its new GeForce GPU architecture back on the company's last financial call, and with a teasing #projectbeyond tweet sent out earlier it almost confirmed that we'd have new RTX 40-series deets.

But Nvidia has now confirmed the broadcast will show off the company's "latest breakthroughs in gaming, creating, and graphics technology."

Nvidia's GPU Technology Conference (GTC) has not historically been a particularly GeForce, or gaming-focused event. This September show appears to be different, however, with the gaming goods being put front and centre before all the AI and datacentre stuff gets rolled out.

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The caveat to that is we're only expecting Jen-Hsun to be holding up a bulky RTX 4090 graphics card at the event, which, if RTX 3090/Ti tradition sticks with the new generation of GPUs, will likely be a hyper-expensive, ultra-enthusiast class graphics card.

That means it's not really for the gamers, but mostly designed for the professional users who can't afford to go the whole hog and pick up a Quadro GPU for heavy rendering workloads.

So, expect a ton of CUDA Cores, loads of memory, and a heinously expensive price tag. But we're used to those by now, right?

Nvidia GeForce Beyond — (Image credit: Nvidia)

Still, Nvidia will sell them all, and likely to a whole bunch of gamers with fat wallets who will pay whatever it costs to have the latest and greatest.

You can watch it all play out live on September 20 via Nvidia's Twitch and GeForce YouTube channels, starting at 8am PDT (4pm UK).

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Rumored RTX 40 series specs
Row 0 - Cell 0	RTX 4090	RTX 4080	RTX 4070
GPU	AD102-300	AD103-300	AD104-400
CUDA Cores	16384	9728	7680
Base Clock	2235	N/A	N/A
Boost Clock	2520	N/A	N/A
Memory Bus	384-bit	256-bit	192-bit
Memory Type	24GB GDDR6X	16GB GDDR6X	12GB GDDR6X
Memory Speed	21Gbps	23Gbps	21Gbps
TDP	450W	340W	285W

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Dave has been gaming since the days of Zaxxon and Lady Bug on the Colecovision, and code books for the Commodore Vic 20 (Death Race 2000!). He built his first gaming PC at the tender age of 16, and finally finished bug-fixing the Cyrix-based system around a year later. When he dropped it out of the window. He first started writing for Official PlayStation Magazine and Xbox World many decades ago, then moved onto PC Format full-time, then PC Gamer, TechRadar, and T3 among others. Now he's back, writing about the nightmarish graphics card market, CPUs with more cores than sense, gaming laptops hotter than the sun, and SSDs more capacious than a Cybertruck.