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Former Valve exec says the company struggled to sell Half-Life until coming up with the ultimate 'one simple trick' of marketing manoeuvres: slapping a 'Game of the Year' sticker on the box
By Rich Stanton published
News "Okay, so you've done the game. Now what happens?"

Gabe Newell's cult of personality is intense, but a Valve exec who worked with him says his superpower is how he 'delighted in people on the team just being really good at what they did'
By Joshua Wolens published
News It's kind of a team fortress, too.

One of Valve's original executives shares a very simple secret to its success: 'You can't use up your credibility' by trying to make bad games work
By Harvey Randall published
News "If you're in this industry, people have to trust you."

Gabe Newell had his eyes on a social network in the '90s that 'was not in a games context at all'—meaning Valve-owned social media could've been a very real thing
By Harvey Randall published
News "It probably wouldn't have looked anything like Facebook."

Shadow of Mordor's beloved nemesis system exists because the publisher threw a tantrum about second-hand sales
By Jody Macgregor published
News An unexpected knock-on effect.

'Google must divest the Chrome browser:' DOJ renews call for Google to sell Chrome, and Android could be next
By Stevie Bonifield published
news Google is in hot water ahead of hearings for its landmark antitrust case.

'The dream of the tech industry is to sell off your company at an overinflated price and retire,' says actor behind Baldur's Gate 3's Karlach, 'And I feel that's being done with game studios right now'
By Ted Litchfield published
news Actor Samantha Béart had particularly harsh words for how they're pushing AI.

Gabe Newell is hooked on Stalker 2 and once he's got the fourth ending (!) will 'figure out what I'm going to play next'
By Rich Stanton published
News Taking a break from buying megayachts.
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