No, says Take-Two CEO Strauss Zelnick, of course Red Dead Online isn't a missed opportunity, the game sold 85 million copies

NEW YORK, NEW YORK - NOVEMBER 08: CEO of Take-Two Interactive Software Strauss Zelnick attends Paley International Council Summit at Paley Museum on November 08, 2022 in New York City. (Photo by Steven Ferdman/Getty Images)
(Image credit: Getty Images)

It is rare that I sit down and write one of these 'CEO has spoken' articles with a charitable mind, mostly because I have this irritating habit of punching up, but also because they are, typically, a little divorced from reality. Like the head of Amazon Games saying videogames don't really have voice acting, or Microsoft's Satya Nadella trying to retroactively justify AI for the nth time.

Which is why I have to come forward and say that Take-Two CEO, Strauss Zelnick, has been extremely reasonable in a recent interview with IGN. When asked whether or not Red Dead Online is considered a missed opportunity—and it has, admittedly, been less of a breadwinner for the publisher than GTA Online—he had this to say:

"So let me be clear. There is literally nothing about Red Dead selling 85 million units that could signal a missed opportunity. And Red Dead Online has been immensely successful and long lasting."

Latest Videos From

Furthermore, Zelnick adds, even if GTA Online didn't exist, producing one of the other most successful open-world videogame franchises out there would also be absolutely fine: "I think if we didn't have Grand Theft Auto here at our company, then people would just talk about the fact that we have this massive franchise in Red Dead.

"I actually personally think Red Dead is just amazing and I love engaging with it. And I think the reason it continues to sell is that it's just spectacular entertainment. It's beautiful and it feels very up to date despite the fact that it's not a new title."

As to whether or not Red Dead Online is a little underserved from a player perspective, well—that's another thing entirely. I'm not partial to Rockstar's online games myself, but the PC Gaming Show's own Joe Donelly noted last year that "despite its scope to match the ambition of GTA Online once upon a time, RDO instead persists in the lurching shadow of its modern day cousin."

But that's a bit different from the business-related implication that Red Dead Online is somehow a missed opportunity. I'd argue selling 85 million copies of anything is good enough, even if you never updated its online component ever again.

And while I've got sympathies for RDO's doubtless passionate playerbase, I'm not sure every game with an online slice needs to be a perpetually-maintained live service mill. I even kind of miss the day where superfluous multiplayer modes would come and go—but hey, I'm a games journalist, and my live service fatigue doesn't speak for cowboys, cowgirls, and horse girls everywhere.

2026 gamesBest PC gamesFree PC gamesBest FPS gamesBest RPGsBest co-op games

2026 games: All the upcoming games
Best PC games: Our all-time favorites
Free PC games: Freebie fest
Best FPS games: Finest gunplay
Best RPGs: Grand adventures
Best co-op games: Better together

Harvey Randall
Staff Writer

Harvey's history with games started when he first begged his parents for a World of Warcraft subscription aged 12, though he's since been cursed with Final Fantasy 14-brain and a huge crush on G'raha Tia. He made his start as a freelancer, writing for websites like Techradar, The Escapist, Dicebreaker, The Gamer, Into the Spine—and of course, PC Gamer. He'll sink his teeth into anything that looks interesting, though he has a soft spot for RPGs, soulslikes, roguelikes, deckbuilders, MMOs, and weird indie titles. He also plays a shelf load of TTRPGs in his offline time. Don't ask him what his favourite system is, he has too many.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.