Former EA Sports boss is worried millennials are more interested in Fortnite than football

Liverpool Football Club chairman and former EA Sports boss Peter Moore is a wee bit worried about all the videogames young people are playing when they could be watching football, instead. There’s a lot of pressure on people’s time now, he reckons, and competition from the likes of Fortnite

Moore, 64, is particularly concerned about my ability to sit down for 90 minutes, apparently. As a millennial male, according to Moore, I don’t like sitting. After years in Sega, Microsoft and EA, Moore knows quite a bit about video games and the people who play them, but he’s clearly fallen into the trap of making peculiar assertions about people born between the 1980s and early 2000s.

“90 minutes is a long time for a millennial male to sit down on a couch,” Moore told the Arabian Business (cheers, SportsPro) . “When I look at viewing and attendance figures of millennial males, I’m concerned as a chief executive of a football club that relies on the next generation of fans coming through.”

More Fortnite

What's new with the latest Fortnite season
The best Fortnite creative codes
The optimal Fortnite settings
Our favorite Fortnite skins
The best Fortnite toys

Sorry, Peter, I flipping love sitting down. I’m doing it right now and I will continue to do it all day. Then again, I’ve only watched 3 football matches in their entirety, and I did get paid for one of them, so Fortnite’s really not to blame for me not putting the last game, or any, on the TV. 

Presumably, Moore’s more worried about the people who otherwise think football is fine, and to attract them back to the sport, he thinks Liverpool FC needs to “build technological prowess as a club” or they’ll lose the viewers. 

“We are an industry that needs to harness technology to make sure we don’t miss an entire generation of young people growing up that don’t have that love for football,” Moore said. “We need to package content in bites of 60 to 90 seconds to keep their engagement.”

Easily shareable ‘content’ might be what we crave the most, at least that's what I keep being told, but that’s down to social media rather than gaming. Fortnite matches might be briefer than football, but they’re not 60 seconds long. The whole attention span myth seems especially weird during an era of binge watching streamed TV and videogames that straight up never end. 

The club is now working with IBM, Moore explained, improving its website and apps so it can keep churning out content for fans to devour, tailored specifically to them. “That’s something I learned in video games. I can push you all kinds of stuff on particular players, but if you’re only interested in Mohamed Salah, and I don’t know that, my outreach is wasted.”

What do you reckon, football fans? Want more social media and game-inspired stuff? Or do you just want to watch people play football? 

Fraser Brown
Online Editor

Fraser is the UK online editor and has actually met The Internet in person. With over a decade of experience, he's been around the block a few times, serving as a freelancer, news editor and prolific reviewer. Strategy games have been a 30-year-long obsession, from tiny RTSs to sprawling political sims, and he never turns down the chance to rave about Total War or Crusader Kings. He's also been known to set up shop in the latest MMO and likes to wind down with an endlessly deep, systemic RPG. These days, when he's not editing, he can usually be found writing features that are 1,000 words too long or talking about his dog. 

Latest in Survival & Crafting
An April Fool's Day Palworld game concept about dating Pals
From Palworld movies to Palworld TV shows: 'Everyone under the sun pitched us every idea you can imagine,' says Pocketpair's communications director
Pacific Drive Endless Expeditions spring 2025 update trailer still - a sexy, tricked-out 1980s station wagon being blasted with magic healing electricity
Pacific Drive developers change their mind: A year after refusing to give it mid-run saves, it's getting mid-run saves
minecraft diamond level sword
Minecraft's never going free-to-play because as it stands it's 'the best deal in the world'
New shaders in Minecraft following Minecraft Live 2025
In the year of our lord 2025, Mojang is finally adding shaders to Minecraft, making reflective lighting and water effects more accessible for all
A dried ghast, a ghastling, and a friendly ghast all smiling
The latest Minecraft Live uncovered the tragic truth of the Nether's most bothersome mob, which has unlocked new levels of guilt
Three mobs in their regional forms in Minecraft Spring to Life update
Minecraft Spring to Life update: everything you need to know about the newest drop
Latest in News
Assassin's Creed Shadows promo image
Ubisoft scores a legendary ratio against Elon Musk on his own platform—which hopefully marks a final end to all the Assassin's Creed Shadows' culture war nonsense
Tzarina Katarin Bokha, the Ice Queen of Kislev
Total War: Warhammer 3 rolls out a cool Kislev overhaul, changes befitting Tzeench’s magic, new projectile units and creakier skeletal horses
An image of a golden first place award from Geoguessr
'We're actually getting GeoGuessr on Steam before GTA 6': the Google Street View puzzler arrives on Valve's platform this April
Napster client circa 1999
Former music-pirating platform Napster to be reborn rather ironically as a metaverse for musicians to connect with their fans after $207 million deal
The snazzy red and black HyperX Cloud Alpha wireless headphones float in a teal void. The microphone is attached to the headset.
The best wireless gaming headset is now even better in the Amazon Big Spring Sale, boasting a more than $50 discount
A chip being held up in an Intel fab
Intel is reportedly 'working to finalize commitments from Nvidia' as a foundry partner, suggesting gaming potential for the 18A node