Don’t forget to sign up for Amazon Prime before the waves of deals begin on Monday 15 July

Don’t forget to sign up for Amazon Prime before the waves of deals begin on Monday 15 July
(Image credit: Amazon)

Now established as the ‘other’ big online sales event of the year, Amazon Prime day is almost here. It represents a well-timed Summer opportunity to knock some things off your wishlist and take advantage of some of the Amazon Prime Day deals which will almost certainly appear. It’s only beaten by Black Friday in terms of serious price crashes so it pays to be prepared for anything that might pop up and takes your fancy—as well as those pre-identified items you’re after.

However, you can’t get any of the hopefully-excellent Amazon Prime Day PC deals if you’re not an Amazon Prime member. This is the membership that gives you next day delivery and access to the retail behemoth’s TV service, among other things. Just having a regular Amazon membership will not be enough to take advantage of this event. 

On top of the Amazon Prime Day PC deals, there are also some other features and benefits to getting involved this year. There’s a prime Day Concert featuring Taylor Swift performing live and exclusively for Prime members. And there’s also some live gaming events on Twitch where you can watch teams of celebrities battle against each other in games like Apex Legends, only viewable for Prime members.

In great news, as of today, for UK Amazonians there’s currently money off the annual subscription fee. You can get £20 off right now, reducing the overall cost to just £59 for the year. Also, wherever you are, you might be eligible for a free 30-day trial, so it's worth clicking around a bit to see if that’s available. 

Join Amazon Prime | US

Join Amazon Prime | US
Head here to upgrade your normal membership to full-blown Amazon Prime if you're in the US.

Join Amazon Prime | UK

Join Amazon Prime | UK
And for UK PC gamers, head here to boost your membership to Prime to be well set for those upcoming deals.

If you’re brand new to the world of shopping at Amazon then you’ll need to head over to their sign up page: here for US shoppers; and here for UK shoppers. Amazon is truly a very useful online shop for PC gamers, and on Prime day is a great destination for getting any or all of those 7 essential PC upgrades you've maybe been delaying, or those expensive items you’ve been saving up for. It's also a great opportunity to nab some early items for loved ones as part of some (very) early Christmas shopping—like I’ll be (I know it’s only July).

We are well used to the whole Prime Day event now so can extend some useful advice on the whole show, and although PC gamers are some of the most discerning shoppers for parts, we recommend taking a look at how to avoid a gaming rip-off just to make sure you’re as prepared as can be.

Some online stores give us a small cut if you buy something through one of our links. Read our affiliate policy for more info. 

Rob Dwiar
Latest in Hardware
A side by side comparison of two Asus Q-Release systems, with the original design on the top and the bottom showing the apparently new design.
Asus appears to have quietly changed the design of its Q-Release PCIe slot after claims of potential GPU pin damage
SteelSeries QcK Performance mouse pads overlapping on a desk
SteelSeries QcK Performance mouse pad review
Sony RGB LED panel tech
Sony's fixing the wrong panel problems while showing off its new 'RGB LED' backlight tech with outrageous colours and brightness
Super Mario World
Super Nintendo consoles appear to be running ever-so-slightly faster as they age and speedrunning detectives are hot on the case
A photo of an Intel Core Ultra 9 285K processor surrounded by DDR5 memory sticks from Corsair, Kingston, and Lexar
Fresh leak suggests Intel's on-again-off-again Arrow Lake CPU refresh is back on the menu (boys)
A Colorful RTX 5080 and its box
Three lucky folks in India can win the dubious honour of buying an RTX 5080 GPU at Nvidia MSRP
Latest in News
Commander Shepard in Mass Effect 3.
Mass Effect's Jennifer Hale, who played femshep, 'saw no line' before she recorded them for Bioware's flagship trilogy: 'It was all cold reading on the spot'
A side by side comparison of two Asus Q-Release systems, with the original design on the top and the bottom showing the apparently new design.
Asus appears to have quietly changed the design of its Q-Release PCIe slot after claims of potential GPU pin damage
Microsoft's Task Manager in Windows 11
After years of complaints about Windows Task Manager displaying CPU utilization incorrectly, a fix is finally on its way
Sony RGB LED panel tech
Sony's fixing the wrong panel problems while showing off its new 'RGB LED' backlight tech with outrageous colours and brightness
Super Mario World
Super Nintendo consoles appear to be running ever-so-slightly faster as they age and speedrunning detectives are hot on the case
A photo of an Intel Core Ultra 9 285K processor surrounded by DDR5 memory sticks from Corsair, Kingston, and Lexar
Fresh leak suggests Intel's on-again-off-again Arrow Lake CPU refresh is back on the menu (boys)