Call of Duty subscriptions on the Activision menu

MW2 Stimulus Pack

When the Wall Street Journal asked Bobby Kotick, CEO of Activision, what he'd do for his company if he had a magical genie-type wish, he said, "I would have Call of Duty be an online subscription service tomorrow."

Interesting choice of words! Kotick clearly has the best interests of the board of investors at heart. He didn't say 'I'd make a Call of Duty MMO,' which would probably be great, but essentially 'I'd like infinity dollars please.' He turns it around pretty quickly, jumping right into how he thinks it would please consumers: "I think our audiences are clamoring for it. If you look at what they're playing on Xbox Live today, we've had 1.7 billion hours of multiplayer play on Live. I think we could do a lot more to really satisfy the interests of the customers." Yeah, like charging them for each of those hours. Think of the money! Uh, customer satisfaction!

[ Wall Street Journal via The Escapist ]

Latest in Call of Duty
A soldier looks out over the Verdansk map, as a single tear rolls down his cheek.
The original Verdansk map is returning to Call of Duty: Warzone, to celebrate which we get a soldier crying to Nat King Cole
black ops 6 season 1
Call of Duty: Black Ops 6 Season 3 has been delayed, as the devs say they're 'taking the time to deliver a great experience' for what will be a 'big moment' for Call of Duty
A zombie santa with six fingers leaps at the screen.
Call of Duty admits it's using generative AI to 'help develop some in-game assets', and suddenly all those poorly made calling cards make sense
The Teenage Mutant Ninja Turtles in Black Ops 6.
Call of Duty's Teenage Mutant Ninja Turtles crossover costs like $90 and even the die-hards are in shellshock: 'Cash cow-abunga!'
Ghost, from Call of Duty: Modern Warfare 2 (2022), looks bleakly at a fellow passenger in a transport.
For COD’s sake: One player’s 763-day legal quest to make Activision unban their account ends in total success: ‘Worth the effort’
Call of Duty: Black Ops 6 Season 2
Call of Duty: Black Ops 6 Season 2 will let players battle on boats and bullet-trains, with the Terminator entering the fray 'shortly after launch'
Latest in News
Image of Ronaldo from Fatal Fury: City of the Wolves trailer
It doesn't really make sense that soccer star Ronaldo is now a Fatal Fury character, but if you follow the money you can see how it happened
Junah beginning a battle in Metaphor: ReFantazio.
Today's RPG fans are 'very sensitive to feeling like they wasted time' when they die, says Metaphor: ReFantazio battle planner—but Atlus still made combat hard anyway
Image of Cersei Lanniser from Game of Thrones: Kingsroad Steam early access trailer
A new Game of Thrones RPG is coming to Steam today with a cast of 'familiar faces,' which is good because it's really the only way to tell it's a GoT game at all
The new Prime Asset featured in the upcoming update for the Outlast Trials.
The Outlast Trials puts its already paranoid players under surveillance for a time-limited story event
A Viera looking confused in Final Fantasy 14.
Old armor continues to fall victim to Final Fantasy 14's bizarre two-channel dye system, unless you're super into changing the colour of teeny-tiny eyelets: 'Why even bother at this point?'
Starfield: Shattered Space
By the time Bethesda was on Starfield, you'd 'basically get in trouble' for breaking schedule, says former dev: 'A lot of the great stuff within Skyrim came from having the freedom to do what you want'