Asus made its new ROG Strix cards 400W behemoths to give Nvidia Ampere room to breathe

(Image credit: Asus)

Asus hosted a Republic of Gamers event today to piggbyback off the excitement of Nvidia's Ampere unveiling, revealing a bunch of new ROG goodies including graphics cards, monitors, keyboards, and high-quality gaming headsets. Obviously the new RTX 3090, RTX 3080, and RTX 3070 cards are the big news, and Asus has several models with different designs and cooling.

Asus showed new 30-series models under its ROG Strix, TUF, and Dual graphics card ranges. Both the ROG Strix and TUF lines will get all three of the new Ampere cards, while the lower-cost Dual is only going to be rolling out with the RTX 3070.

Presumably that's because the smaller dual-fan design doesn't quite have the cooling chops to cope with the beefy GPUs that the RTX 3090 and RTX 3080 possess. The ROG Strix is a 2.9-slot card (I guess so Asus can absolutely say it's not a triple slot device), to cope with the increased airflow necessary, and the TUF shroud is likely to take up at least a 2.6-slot design, while I expect the Dual is going to remain resolutely dual-slot. 

If I'm honest, the thing I'm looking forward to most from the new Asus cards is the middle fan of the ROG Strix cards spinning in the opposite direction! Asus claims this is for better airflow, and that "turbulence between fans is reduced thanks to a reversal of the center fan’s rotational direction." Definitely want to get some RGB highlights on that.

Nvidia's redesigned cooler and Asus' new Strix design both show that cooling needs to be seriously on point for these graphics cards. The ROG Strix uses three 8-pin power connectors, and can pull up to 400 watts. The TUF and Dual cards stick to a dual 8-pin power draw. Asus is backing Nvidia's claim of 1.9x performance-per-watt over the last-gen graphics cards, so as power-hungry as Ampere might be, we should be getting much higher framerates out the other side.

On its ROG website, Asus says these aren't its only new designs. It has more 30-series cards coming, "including a handy Turbo design that exhausts hot air directly from cases. It’s perfect for small-form-factor builds or enclosures that can use a helping hand in keeping system temperatures in check. Stay tuned."

Asus hasn't listed any pricing for its own Ampere cards, but Nvidia has the RTX 3090 starting out at $1,499, the RTX 3080 at $699, and the RTX 3070 at $499. I have a feeling the ROG Strix RTX 3090 is going to be one frighteningly expensive GPU.

TOPICS
Dave James
Editor-in-Chief, Hardware

Dave has been gaming since the days of Zaxxon and Lady Bug on the Colecovision, and code books for the Commodore Vic 20 (Death Race 2000!). He built his first gaming PC at the tender age of 16, and finally finished bug-fixing the Cyrix-based system around a year later. When he dropped it out of the window. He first started writing for Official PlayStation Magazine and Xbox World many decades ago, then moved onto PC Format full-time, then PC Gamer, TechRadar, and T3 among others. Now he's back, writing about the nightmarish graphics card market, CPUs with more cores than sense, gaming laptops hotter than the sun, and SSDs more capacious than a Cybertruck.

Latest in Graphics Cards
Nvidia App
Hmmm, upgrades: Nvidia App gets an optional AI assistant and custom DLSS resolution scaling
A close-up photo of an Nvidia RTX 4070, with its heatsink removed, showing the AD104 GPU die and the surrounding Micron GDDR6X VRAM chips
With Nvidia Ace taking up 1 GB of VRAM in Inzoi, Team Green will need to up its memory game if AI NPCs take off in PC gaming
A collage of Radeon RX 9000 series graphics cards, as shown in AMD's promotional video for the launch of RDNA 4 at CES 2025
AMD's CEO claims 9070 XT sales are 10x higher than all previous Radeon generations but that's just for the first week of availability
Colorful iGame RTX 5070 Ti Vulcan OC graphics card from various angles
The RTX 5060 and RTX 5060 Ti are rumoured to be mere weeks away, with board partners reportedly required to ensure at least one MSRP model at launch
Nvidia headquarters
Nvidia CEO sets sights on making 'several hundred billion' dollars worth of electronics in the USA over the next four years, increasing the chance of your next GPU being made in America
The Asus ROG Astral GeForce RTX 5090 Dhahab Edition, a gold-plated graphics card on a sand dune background
A Jensen Huang-signed version of this golden Asus RTX 5090 will be auctioned off to support relief efforts for the California wildfires
Latest in News
An Enshrouded player in a recreation of Erebor from The Lord of the Rings
Kings under the Mountain! 33 Enshrouded players spent 10,000 hours to recreate this iconic location from The Lord of the Rings
A mech awakens.
Mecha Break developer is considering unlocking all mechs following open beta feedback
Lara Croft Unified Art
Tomb Raider developer Crystal Dynamics lays off 17 employees 'to better align our current business needs and the studio's future success'
A long bendy arm stealing money from people in a subway car
'You're a very long arm. You steal things. It's a comedy game,' explains developer of comedy game where you steal things with a very long arm
The heroes are attacked by monsters
Pillars of Eternity is getting turn-based combat to mark its 10th anniversary, and that means PC Gamer editors will soon be arguing about combat mechanics again
Image of Ronaldo from Fatal Fury: City of the Wolves trailer
It doesn't really make sense that soccer star Ronaldo is now a Fatal Fury character, but if you follow the money you can see how it happened