The Asus x Noctua RTX 3070 better be all kinds of beige and brown

Noctua cooler close-up with brown fans
(Image credit: Noctua)

Noctua has a rock-solid reputation in the cooling biz. The company not only makes some of the best air coolers going, it plasters them in a love it or hate it beige and brown paint job. I love it, of course, and that's why I'm awfully excited about the prospect of Noctua teaming up with Asus for a brand new Nvidia graphics card.

The Asus and Noctua card was spotted by Twitter leaker Komachi_Ensaka in an EEC listing—that's the Eurasian Economic Commission, which has a public record of electronics intended to be imported into the region—under the codename "RTX3070-8G-NOCTUA".

EEC listing with Asus Noctua graphics card listed under "RTX3070-8G-NOCTUA"

(Image credit: EEC)

It would be quite the coincidence for the Noctua name to show up without any connection to the cooling company, but that's not the only evidence we now have available to us. Videocardz was notified of a similar post back in July from website hwcooling.net writer Ľubomír Samák, who says they heard of the Asus and Noctua partnership from a trusted source, and when they reached out to confirm the rumours, they were offered something of a clue within the usual "no comment".

The response, from an employee whose name has been retracted, reads: "I cannot comment on this yet, hopefully soon though!"

Evidence is growing for the Asus and Noctua mash-up, then. But what might such a card entail? I would love if some brave soul at Asus put forward a graphics card bathed in beige and brown, but I have a feeling the reality may be something entirely different.

Chip chillers

CPU Coolers

(Image credit: Corsair, Noctua)

Best CPU cooler: keep your chip chilled in style
Best PC fans: super-silent and plastered in RGB
Best PC cases: big, little, and everything in-between.

Noctua does, in fact, make some regular-looking black fans. They're functionally similar to the brown ones but less divisive.

So toned-down fans are one option. The other is something entirely different, perhaps in the form of a large heatsink provided by the company that has excelled at making heatsinks for a good while now. Noctua has managed to nail down blocks of finned metal so well, it's started leaving the fans off altogether, such is the case with the NH-P1.

We don't know exactly what this partnership may mean for the finished product, an RTX 3070, but it sure does look like one is in the works. If an EEC listing is anything to go by, we should have more answers as to exactly what is going on soon. EEC listings usually pop up ahead of a product announcement or launch, but it must be said some products that appear on the EEC never materialise whatsoever. This doesn't seem like one of those products, at least.

In other beige news, Noctua's famous colours could also be coming to a keyboard near you, as keycap and keyboard designer Mito has snagged the official license for a Noctua-themed keycap set. You'll be the envy of the office with these, surely. Or fired.

TOPICS
Jacob Ridley
Managing Editor, Hardware

Jacob earned his first byline writing for his own tech blog. From there, he graduated to professionally breaking things as hardware writer at PCGamesN, and would go on to run the team as hardware editor. He joined PC Gamer's top staff as senior hardware editor before becoming managing editor of the hardware team, and you'll now find him reporting on the latest developments in the technology and gaming industries and testing the newest PC components.

Read more
Gainward's China-exclusive 5090 D card, in white with snowflake accents
A special Frost edition Gainward RTX 5090 D has been spotted ahead of launch, proving once again China gets all the prettiest gaming hardware
Three RTX 5090 graphics cards on display at the Asus suite, CES 2025.
The RTX 5090 Founders Edition might be svelte but the Asus ROG Astral cards are absolute chonkers
Asus TUF Gaming Radeon RX 9070
With its Prime and TUF Radeon RX 9070 graphics cards, Asus is ditching thermal paste for a thermal pad that melts when hot
MSI GeForce RTX 5090 32G Special Edition with five fans
The RTX 5090 might make triple-fan cards look light on cooling if these four-fan and five-fan versions from Gigabyte and MSI are anything to go by
Asus ROG Astral RTX 5090 Dhabab OC Edition graphics card on a yellow and blue background
If showing off that you actually own an RTX 5090 isn't enough, why not show off that you own a golden one for double rarity points
Four-slot Nvidia GPU
Quad-slot prototype enabled Nvidia to achieve 'mission impossible' with RTX 5090 GPU's dual-slot cooler
Latest in Graphics Cards
A Colorful RTX 5080 and its box
Three lucky folks in India can win the dubious honour of buying an RTX 5080 GPU at Nvidia MSRP
Jensen Huang, co-founder and chief executive officer of Nvidia Corp., speaks while holding the company's new GeForce RTX 50 series graphics cards and a Thor Blackwell robotics processor during the 2025 CES event in Las Vegas, Nevada, US, on Monday, Jan. 6, 2025. Huang announced a raft of new chips, software and services, aiming to stay at the forefront of artificial intelligence computing. Photographer: Bridget Bennett/Bloomberg via Getty Images
Group allegedly trying to smuggle Nvidia Blackwell chips stare down bail set at over $1 million
Nvidia RTX 5090 Founders Edition graphics card on different backgrounds
AI will be crammed in more of the graphics pipeline as Nvidia and Microsoft are bringing AI shading to a DirectX preview next month
Nvidia RTX 50-series graphics cards alongside an RTX 4090
Nvidia says it's sold twice as many RTX 50-series cards as RTX 40-series in the first 5 weeks. I'd bloody well hope so given there was essentially just the RTX 4090 for competition
AMD Radeon RX 9070/9070 XT graphics cards with artistic renders of reference design cards circled
Looks like a reference design AMD RX 9070 XT card has shown up in China, but let's not get carried away with thoughts of MBA cards just yet
AMD Radeon Sapphire Pure RX 9070 XT graphics card for PC gaming in white colourway
Ranking AMD Radeon RX 9070 XT graphics cards by their visual design, cuz, you know, I can't buy one for MSRP so have to kill my time somehow
Latest in News
Sony RGB LED panel tech
Sony's fixing the wrong panel problems while showing off its new 'RGB LED' backlight tech with outrageous colours and brightness
Super Mario World
Super Nintendo consoles appear to be running ever-so-slightly faster as they age and speedrunning detectives are hot on the case
A photo of an Intel Core Ultra 9 285K processor surrounded by DDR5 memory sticks from Corsair, Kingston, and Lexar
Fresh leak suggests Intel's on-again-off-again Arrow Lake CPU refresh is back on the menu (boys)
A Colorful RTX 5080 and its box
Three lucky folks in India can win the dubious honour of buying an RTX 5080 GPU at Nvidia MSRP
The Facebook 'Like' emoji logo is seen in this photo illustration on 22 August, 2023 in Warsaw, Poland. (Photo by Jaap Arriens/NurPhoto via Getty Images)
Get ready to argue with your weird Uncle on Facebook again. Meta is rolling out its new fact checking solution to it's 190 million users in the United States
Gabe Newell in a Valve promotional video, on a yacht.
Go ahead and complain the discounts aren't as steep as they used to be, but Steam just had its biggest year ever for seasonal sales