Asus has been building the ROG Ally for 5 years and here are the hideous prototypes to prove it

Asus ROG Ally prototypes
(Image credit: Asus)

Asus has been at pains to make clear that it was making the ROG Ally handheld gaming PC long before Valve launched its Steam Deck. Sure, it's an AMD-powered PC console, just like Valve made, but Asus has released an image of a selection of different prototype models from the five years of iteration before settling on the Ally design. Just like Valve released.

The company has just unveiled the ROG Ally ahead of its full launch on May 11 this year, and we've been talking with Asus about the machine itself, and how it fits into the burgeoning handheld gaming PC market.

But would the Ally exist were it not for the Steam Deck, we asked?

"Yes, it would still exist," Galip Fu, Asus' global marketing director tells us, "but perhaps not as soon as 2023. Valve has been a central figure in the PC gaming industry for decades and has a special place in the hearts of gamers, including us.

"While we have had the design for a Windows-based PC gaming handheld device ready for some time, we were waiting for something that could offer the ultimate gaming experience—something that could meet the performance demands of gamers."

And that's where these sometimes grim-looking prototypes come in—like, I mean what the hell is this meant to be?! It looks like some sort of 1950's pseudo futuristic TV, and I have no idea whether that's a stand or where you're meant to be holding the device.

(Image credit: Asus)

And this? Is this prototype literally just a phone with a lump of brown modelling clay attached (my brain keeps going towards excrement, but I live with a pair of toddlers so that's a given)?

(Image credit: Asus)
Steam in your hands

Steam Deck with an image from Elden Ring overlayed on the screen

(Image credit: Future, FromSoftware)

Steam Deck review: Our verdict on Valve's handheld PC.
Accessories for the Steam Deck: Get decked out
Steam Deck availability: How to get one.
Steam Deck battery life: What's the real battery life of the new device?
Steam Deck - The emulation dream machine: Using Valve's handheld hardware as the ultimate emulator.

It certainly does look like Asus needed Valve's encouragement to actually push forward with this idea, because it sure looks like it was going to a bad place design-wise. But it's also needed the hardware, because five years ago we were nowhere near having the right silicon that could deliver gaming and battery life in that form factor.

Hell, we were a couple of years away from even the Alienware UFO concept that seemed like a good idea at the time, even if it didn't have the performance and was expecting to cost well over a thousand dollars.

"The Steam Deck's introduction in 2021 was a great encouragement for us," says Fu. "It inspired us to accelerate our collaboration with AMD to develop something even more advanced—something that is powerful and efficient enough for modern PC handheld gaming."

And the AMD Z1 and Z1 Extreme chips look like the right kind of hardware to be sticking into a handheld gaming PC, however you shape the outsides. At the low end you're talking about far more GPU power than the Steam Deck can offer, and at the top end of 8.6 TFLOPS, with the Z1 Extreme, you're looking at desktop graphics card performance in the order of an RX 6600.

Though we don't know what that will do in terms of thermals and battery life just yet. Or even what it will do to the price. I struggle to believe the top-tier Ally handheld will stick to that "for sure… below $1,000" price point. I guess we'll have to wait for the ROG Ally's May 11 launch to find out.

TOPICS
Dave James
Editor-in-Chief, Hardware

Dave has been gaming since the days of Zaxxon and Lady Bug on the Colecovision, and code books for the Commodore Vic 20 (Death Race 2000!). He built his first gaming PC at the tender age of 16, and finally finished bug-fixing the Cyrix-based system around a year later. When he dropped it out of the window. He first started writing for Official PlayStation Magazine and Xbox World many decades ago, then moved onto PC Format full-time, then PC Gamer, TechRadar, and T3 among others. Now he's back, writing about the nightmarish graphics card market, CPUs with more cores than sense, gaming laptops hotter than the sun, and SSDs more capacious than a Cybertruck.

Read more
The original Asus ROG Ally in white floats in a teal void.
The original Asus ROG Ally handheld gaming PC is great for my itty bitty hands—and now even better for your pocket with a new itty bitty price
Steam Deck with menu screen
The Steam Deck 2 doesn't need to happen because Valve will win either way (though I hope it does)
Two OneXFly handheld gaming PCs blurred
PC Gamer Hardware Awards: The best gaming handheld of 2024
Steam Deck with menu screen
New figures show Valve's Steam Deck is still by far the biggest selling handheld gaming PC but the form factor isn't really taking off
An Asus ROG Ally X and Valve Steam Deck against a colored background with a PC Gamer Recommended logo
Best handheld gaming PC in 2025: my recommendations for the best portable powerhouses
Steam Deck OLED: Limited Edition White
AMD announces more powerful Ryzen Z2 Series processors for future PC handhelds, but Valve says 'there is and will be no Z2 Steam Deck'
Latest in Gaming Headsets
The HyperX Cloud III S Wireless with extra ear plate on a blurred background
This HyperX headset is quite literally for the clouds as it has the option for winged ear plates
Sennheiser HD 550 on a white box.
Sennheiser says it 'will not become a gaming brand' but its new HD 550 are a good excuse to use audiophile headphones for gaming
The Corsair HS65, a wired gaming headset in white and grey, floats in a teal void.
Corsair's HS65 gaming headset is the successor to my fav budget set of cans, and for just $50 it may well convince me to upgrade
The Razer Barracuda X Chroma wireless gaming headset with a colorful finish on a chair.
Razer Barracuda X Chroma review
Audeze Maxwell gaming headset on a blue background
The Audeze Maxwell wireless gaming headset has hit its lowest-ever price and we can't recommend it highly enough
SteelSeries Arctis Nova 7 red gaming headset on a blue background
I use this SteelSeries wireless gaming headset for work every day and it has just hit its lowest-ever price at $70 off
Latest in News
A True Kin knight stands in a ruin in Caves of Qud, flanked by bloodstained furniture and a freshly mortalized corpse.
Despite making a roguelike where you can have countless arms and legs, Caves of Qud's creators say the ideal form is a limbless sphere: 'We started in perfection and only moved farther from God'
Civilization 7 Great Britain - Modern Civ art (via YouTube)
As Civilization 7 struggles to keep up with Civ 5 player counts, a new patch is coming tomorrow with still more UI changes and gameplay tweaks
Metaphor: ReFantazio character art
Metaphor: ReFantazio battle director says turn-based RPGs can still be just as popular as action RPGs: 'I personally believe turn-based games have a long future ahead of them'
assassin's creed shadows review
Assassin's Creed Shadows streamer goes viral after confronting whining commenters: 'Normal people don't get upset about this sh***'
Assassin's Creed Shadows change seasons - An upper-body shot of Yasuke looking cheerfully up into the distance.
'This is just the beginning': Assassin's Creed Shadows dev team thanks fans for their support and promises more to come in the future
Geralt sitting on a wall wearing a Cyberpunk jacket modded by TheRealArdCarraigh
The Witcher 3 devs had to practically remake the game engine to make official modding possible