After Sonic raced up the box office charts, Sega wants to bring Persona and Yakuza to the big screen and Roblox too

Persona 3, 4 and 5's protagonists.
(Image credit: Atlus)

Sega's gracing our news pages a fair bit today. Firstly for being the subject of unfair labour practice allegations by its unionised workers, and now for, ah, talking up the possibility of films based on the Persona and Yakuza series. A bit of an awkward transition, but you play the hand you're dealt.

Chief operating officer Shuji Utsumi mentioned the company's transmedia ambitions in a recent chat with CNBC, saying that the phenomenal success of the Sonic the Hedgehog films had got Sega thinking about its other hot properties and what could be done with them.

"We have other IPs [besides Sonic]," Utsumi said, drawing particular attention to Persona and Yakuza as series that could be adapted. "We are trying to be in a lot of different categories… all these IPs can be somewhere else other than games soon."

For Utsumi, "Somewhere else other than games" means movies, yes, a possibility which Sega has suggested for the Persona series before, but it doesn't stop there. In a turn of phrase that makes me feel positively neolithic, Utusmi suggested the god-killing teen hijinks of Persona and the chirpy ultraviolence of Yakuza could also be brought somewhere "like Roblox," the free-to-play game platform played by millions every day.

Utsumi could probably have picked a better time to bring Roblox up—it was most recently in the news for a class-action lawsuit brought against it by parents concerned about sexual content and grooming—but it's an indication of both how far-ranging Sega's media ambitions are for its most popular franchises. It's also an indication of just how gargantuan Roblox has become: so large that it's not really a competitor for Sega but another kind of media alongside film and television.

So brace yourself to see Joker and Kiryu on the big screen and on the mobile phones of any children in your life. Perhaps other Sega stuff will make its way there too. Although Utsumi only mentioned Persona and Yakuza by name, he did let slip that Sega is "thinking of reviving other classical IPs too." Finally, Alex Kidd will get the silver screen treatment he deserves.

Joshua Wolens
News Writer

One of Josh's first memories is of playing Quake 2 on the family computer when he was much too young to be doing that, and he's been irreparably game-brained ever since. His writing has been featured in Vice, Fanbyte, and the Financial Times. He'll play pretty much anything, and has written far too much on everything from visual novels to Assassin's Creed. His most profound loves are for CRPGs, immersive sims, and any game whose ambition outstrips its budget. He thinks you're all far too mean about Deus Ex: Invisible War.

Read more
An April Fool's Day Palworld game concept about dating Pals
From Palworld movies to Palworld TV shows: 'Everyone under the sun pitched us every idea you can imagine,' says Pocketpair's communications director
Majima from Pirate Yakuza in Hawaii looking at a document
I thought Pirate Yakuza in Hawaii would burn me out on the Like a Dragon series, but now I know that's never going to happen
TORONTO, ONTARIO - NOVEMBER 07: Elliot Page attends the inaugural Pink Triangle Press "Pink Awards" honoring Canadian 2SLGBTQIA+ community organizations and individuals that are making a positive difference held at The Globe and Mail Centre on November 07, 2024 in Toronto, Ontario. (Photo by Jeremychanphotography/Getty Images)
Beyond: Two Souls is being made into a TV series by Elliot Page's production company
Helldivers 2 intro cinematic
Helldivers 2 is getting a film adaptation, even though Starship Troopers already exists
Shadow the Hedgehog readying an electrifying punch in Sonic the Hedgehog 3.
Mere months after Sonic the Hedgehog 3's release, we already have an exact date for its sequel
A unique aspect of Japanese architecture turned out to be a key reason the Like a Dragon games can reuse assets so effectively—and deliver more compact, memorable open worlds than western cities
Latest in RPG
The heroes are attacked by monsters
Pillars of Eternity is getting turn-based combat to mark its 10th anniversary, and that means PC Gamer editors will soon be arguing about combat mechanics again
Junah beginning a battle in Metaphor: ReFantazio.
Today's RPG fans are 'very sensitive to feeling like they wasted time' when they die, says Metaphor: ReFantazio battle planner—but Atlus still made combat hard anyway
Image of Cersei Lanniser from Game of Thrones: Kingsroad Steam early access trailer
A new Game of Thrones RPG is coming to Steam today with a cast of 'familiar faces,' which is good because it's really the only way to tell it's a GoT game at all
A Viera looking confused in Final Fantasy 14.
Old armor continues to fall victim to Final Fantasy 14's bizarre two-channel dye system, unless you're super into changing the colour of teeny-tiny eyelets: 'Why even bother at this point?'
Starfield: Shattered Space
By the time Bethesda was on Starfield, you'd 'basically get in trouble' for breaking schedule, says former dev: 'A lot of the great stuff within Skyrim came from having the freedom to do what you want'
Sphene applauds in Final Fantasy 14's patch 7.2 story.
I'm not yelling 'we're so back!' yet, but Final Fantasy 14's patch 7.2 story could be the first sign the MMO is returning to what made it so critically-acclaimed
Latest in News
A mech awakens.
Mecha Break developer is considering unlocking all mechs following open beta feedback
Lara Croft Unified Art
Tomb Raider developer Crystal Dynamics lays off 17 employees 'to better align our current business needs and the studio's future success'
A long bendy arm stealing money from people in a subway car
'You're a very long arm. You steal things. It's a comedy game,' explains developer of comedy game where you steal things with a very long arm
The heroes are attacked by monsters
Pillars of Eternity is getting turn-based combat to mark its 10th anniversary, and that means PC Gamer editors will soon be arguing about combat mechanics again
Image of Ronaldo from Fatal Fury: City of the Wolves trailer
It doesn't really make sense that soccer star Ronaldo is now a Fatal Fury character, but if you follow the money you can see how it happened
Junah beginning a battle in Metaphor: ReFantazio.
Today's RPG fans are 'very sensitive to feeling like they wasted time' when they die, says Metaphor: ReFantazio battle planner—but Atlus still made combat hard anyway