Activision parted with Destiny 2 because 'it was not meeting financial expectations'
And Bungie owning the Destiny IP meant Activision couldn't explore "new revenue streams" with the franchise.
Activision Blizzard's quarterly earnings call took place today, and during the Q&A session at the end, Activision COO Coddy Johnson was asked for "more color" on parting ways with Bungie and the Destiny franchise. According to Johnson, the decision came down to three reasons.
"First, as you know, we didn't own the underlying Destiny IP," Johnson said. "And we do for all our other major franchises, which we think is not just a differentiator for us in the industry, but also controlling the underlying IP gives us the chance to move into new experiences and new engagement models, which also come with new revenue streams and of course structurally higher economics, when you own the IP."
"And that leads to probably the second factor in our decision process, which is, Destiny is highly critically acclaimed, high quality content, but it was not meeting our financial expectations."
The third reason, Johnson said, was that Activision's scarcest resource is developer talent, and Bungie was "tying up" some of that talent. "Which now, under the arrangement we've reached will be freed up after a short transition period," Johnson said.
In other news from the call, Activision Blizzard has begun laying off roughly eight percent of its workforce, which amounts to hundreds of employees.
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Chris started playing PC games in the 1980s, started writing about them in the early 2000s, and (finally) started getting paid to write about them in the late 2000s. Following a few years as a regular freelancer, PC Gamer hired him in 2014, probably so he'd stop emailing them asking for more work. Chris has a love-hate relationship with survival games and an unhealthy fascination with the inner lives of NPCs. He's also a fan of offbeat simulation games, mods, and ignoring storylines in RPGs so he can make up his own.
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